Econsultancy: Best Practices for Online Retailers Who Want to Compete with Brick-and-Mortar Stores As online retail and … [Read more...]
Search Results for: 2015 state of marketing
Search Results for: 2015 state of marketing
Google Mobile Search Now Groups Content from Same Site into Carousels
Google Search App Now Groups Content from the Same Site into Carousels With individuals spending more time consuming … [Read more...]
LinkedIn Blogging Tool Expanding Outside the U.S.
LinkedIn Blogging Tool Now Open to English-Speaking Users Outside the United States LinkedIn has been releasing more … [Read more...]
Kenshoo: Paid Search Revenue Increased Across the Americas in Q4 2014
Kenshoo: Ad Spend Rose 16%, Revenue Climbed 24% YoY Across the Americas in Q4 2014 Marketers based in the Americas who … [Read more...]
LinkedIn Launches Lead Accelerator to Drive Conversions for Marketers
LinkedIn Expands its Marketing Solutions Portfolio; Launches Lead Accelerator B2B marketing has become more complicated … [Read more...]
Google My Business Introduces New Photo Categories
Google My Business Adds New Photo Categories; Photos will Display on Map and Search Results Numerous studies have … [Read more...]
Mobile Web Usage Has Been Underrated, Says New IAB Study
IAB Study: Consumer Mobile Usage is Roughly Split Between Apps and the Mobile Web Recent reports from comScore and … [Read more...]
eMarketer: Mobile App Monetization Models See Major Shift
eMarketer Predicts Major Shift in Mobile App Monetization Models in 2015 Mobile apps have gained considerable traction … [Read more...]
Facebook to Crackdown on Hoaxes on its News Feed
Tired of Baloney? Facebook News Feed to Display Fewer Hoaxes With so much traffic coming to Facebook on a daily basis, … [Read more...]
Report: As Demand for Location Data Grows, Location Accuracy Drops
While Demand for Location Data has Increased, Accuracy has Decreased due to Programmatic Impressions Location-based and … [Read more...]
Deloitte: Facebook Enabled $227bn of Economic Impact Last Year
Deloitte Report: Facebook Enabled $227bn of Economic Impact and Created 4.5m Jobs in 2014 While Facebook didn’t … [Read more...]
Forrester: 80% of Time Spent on Mobile is Limited to Just Five Apps
Forrester: Mobile Users Spend Majority of their Time in Just Five Apps Consumers now spend more time on apps in their … [Read more...]
comScore Introduces Independent Metrics to Programmatic Buying
comScore Pushes for Greater Transparency in Programmatic Buys; Introduces “Trust Profiles” to Media … [Read more...]
iOS Retains Lead in Mobile Ad Revenue despite Competition from Android
2014 Year-end Report: iOS Gains Highest Mobile Ad Revenue despite Android’s Increasing Traffic Lately, the mobile … [Read more...]
New Bing Ads Tool Allows Preview of Bid Changes in Real Time
Advertisers Can Now Preview the Impact of Selected Bid Suggestions in Real Time There are many reasons why ads … [Read more...]
New “Trash Can” Feature Restores Lost Data in Google Analytics
Google Analytics Introduces “Trash Can” to Help Users Recover Lost Data Everybody’s done it at one time … [Read more...]
Facebook Goes Head-to-Head with Foursquare; Launches “Place Tips”
Facebook to Deliver Location-Based Content with New “Place Tips” Feature Facebook is about to go head-to-head … [Read more...]
The Remarkable Story of Instagram
Round Lens in a Square Frame: The Remarkable Story of Instagram On July 16, 2010, Kevin Systrom was on vacation in … [Read more...]
Intra-Company Communication Tools Released by LinkedIn
LinkedIn to Release Intra-Company Communication Tools As the primary social network for professionals, LinkedIn strives … [Read more...]
YP Partners With Tapad to Link Ads Across Multiple Devices
YP Partners With Tapad; Launches New Cross Device Retargeting Product In a world where many people own more than one … [Read more...]
Google Releases New Crawling Configurations for Locale-Adaptive Pages
New Googlebot Crawler Configurations Now Detect Locale-adaptive Content Viewing sites that adjust its content based on … [Read more...]
comScore: Yahoo’s Share in Desktop Search Engine Rankings Increases
Latest comScore Desktop Search Engine Rankings: Yahoo Sees Significant Increase in Share at the Expense of … [Read more...]
Facebook Launches Cross-Device Reporting for Facebook Ads
Facebook’s Cross-Device Reporting Measures Conversions across Devices and in Mobile Apps Facebook is not just the … [Read more...]
Pinterest Introduces Gender-Specific Results to Guided Search
Improved Pinterest Guided Search Shows Gender-Specific Results While Pinterest continues to be a popular social media … [Read more...]
Shareaholic Report: Social Media Dominates Overall Referral Traffic
Social Media Surpasses Other Traffic Sources with 31.24% Share in Q4 2014 Traffic driven by social media platforms to … [Read more...]
Matt Cutts: How PageRank Handles Multiple Links in Same Page
SEO 101 with Matt Cutts: How PageRank Handles Multiple Links in One Page Pointing to the Same Target PageRank, the … [Read more...]
Matt Cutts: Focus on Clarity When Creating Content
SEO 101 with Matt Cutts: When Creating Content, Focus on Clarity Producing great content that will rank well on … [Read more...]
Facebook Launches New Publisher Tools and Improves Insights
Facebook Releases New Publisher Tools and Announces Improvements to Insights Facebook’s 1.23 billion monthly … [Read more...]
Twitter Announces ZipDial Acquisition
Twitter Acquires ZipDial to Improve Access to Emerging Markets Twitter kicked off 2015 not only with its first … [Read more...]
Online Advertising Fraud: What You Should Know about Digital Bots
Bob or Bot? Advertisers Will Lose $6.3B to Digital Bots in 2015 Revenues derived from online advertising total in the … [Read more...]
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