LinkedIn Expands its Marketing Solutions Portfolio; Launches Lead Accelerator B2B marketing has become more complicated … [Read more...]
Archives for February 2015
Google My Business Introduces New Photo Categories
Google My Business Adds New Photo Categories; Photos will Display on Map and Search Results Numerous studies have … [Read more...]
Facebook Gives Thanks to 2M Advertisers by Launching Ads Manager App
Facebook Gains 2M Advertisers; Rolls out Ads Manager App on iOS If youve ever found yourself struggling to open … [Read more...]
Mailjet’s New Study Looks at Email Marketing Practices in 2015
Mailjets New Study Examines Email Marketing Practices & Outlook for 2015 Though social and mobile are gaining … [Read more...]
Facebook Introduces New Ad Relevance Metrics to Advertisers
Facebooks New Relevance Score Measures Ad Relevance from 1 to 10 Do you sometimes wonder if your … [Read more...]
Why Infographics Should be Part of Your Content Marketing in 2015
Why Infographics Should be Part of Your Content Marketing Strategy in 2015 Marketing experts have dubbed 2015 the … [Read more...]
Mobile Web Usage Has Been Underrated, Says New IAB Study
IAB Study: Consumer Mobile Usage is Roughly Split Between Apps and the Mobile Web Recent reports from comScore and … [Read more...]
Google AdWords’ Shared Library Retired on February 11, 2015
Google AdWords Shut Down Shared Library on February 11, 2015 For advertisers who handle large accounts on Google … [Read more...]
eMarketer: Mobile App Monetization Models See Major Shift
eMarketer Predicts Major Shift in Mobile App Monetization Models in 2015 Mobile apps have gained considerable traction … [Read more...]
Facebook to Crackdown on Hoaxes on its News Feed
Tired of Baloney? Facebook News Feed to Display Fewer Hoaxes With so much traffic coming to Facebook on a daily basis, … [Read more...]
Snapchat Tries its Hand at Media with the Launch of Discover
Snapchat Partners With Media Companies to Launch Discover Snapchat is one of the fastest growing social … [Read more...]
50 Shades of SEO: Exploring the White-Grey-Black Spectrum of SEO
The 50 Shades of White Hat, Black Hat and Grey Hat SEO Fifty shades appears to be all the rage this … [Read more...]
Salesforce Offers Best Practices and Actionable Tips
State of Marketing 2015: Best Practices and Actionable Tips Over the past few days, weve been reviewing the … [Read more...]
Twitter Launches New “Quick Promote” Tool Aimed at SMBs
Twitter Lets Advertisers Boost Exposure for Targeted Tweets with New Quick Promote Feature Twitter is … [Read more...]
Facebook Revamps PMD Program; Now Called Facebook Marketing Partners
Facebook Overhauls PMD Program; Calls it Facebook Marketing Partners Back in October, 2014, … [Read more...]
Report: As Demand for Location Data Grows, Location Accuracy Drops
While Demand for Location Data has Increased, Accuracy has Decreased due to Programmatic Impressions Location-based and … [Read more...]
Salesforce Survey: 2015 is the “Year of Mobile”
State of Marketing 2015: Mobile Integration is Vital to Success Mobile usage is predicted to surpass desktop usage this … [Read more...]
Three Useful Infographics Featuring Web Design Trends & Tips
Enhance your Web Design Skills with Tips from these Handy Infographics In a world where potential customers are online … [Read more...]
Deloitte: Facebook Enabled $227bn of Economic Impact Last Year
Deloitte Report: Facebook Enabled $227bn of Economic Impact and Created 4.5m Jobs in 2014 While Facebook didnt … [Read more...]
Forrester: 80% of Time Spent on Mobile is Limited to Just Five Apps
Forrester: Mobile Users Spend Majority of their Time in Just Five Apps Consumers now spend more time on apps in their … [Read more...]
YouTube Turns 10: Celebrate by Watching the Top 10 Marketing Videos
Celebrate YouTube's 10th Anniversary by Watching the Top 10 Marketing Videos Ever Published on the … [Read more...]
Localytics Reveals Hottest App Marketing Trends for 2015
Localytics Predicts 2015s Hottest Trends in App Marketing Apps have made that monumental transition from being … [Read more...]
Facebook’s Share of Clicks from Mobile Up 30.2% in Q4 2014
Bitly: Facebooks Share of Social Referrals from Mobile Devices Increased 30.2% in Q4 2014 Facebook isnt … [Read more...]
Salesforce: Email Marketing is on the Rise
State of Marketing 2015: 73% of Marketers Say Email is Critical to their Business Marketers are looking for valuable … [Read more...]
Marketers Now Paying More Attention to Customer Satisfaction Metrics
State of Marketing 2015: Marketers Shift Focus from Traditional Metrics to Metrics that Reflect Customer … [Read more...]
Four Infographics to Fuel your SEO Campaigns in 2015
Learn the Latest SEO Trends & Tips for 2015 from these Compelling Infographics Do you know how to maximize the … [Read more...]
Trends To Power Up your B2B Content Marketing Strategy for 2015
2015 Content Marketing Trends & Insights for B2B Marketers Content marketing is one of the most significant digital … [Read more...]
Google Annual Bad Ads Report: Google Disabled 524M Bad Ads in 2014
Google Says Fight against Bad Ads Continues; Banned More than 524 Million Bad Ads in 2014 In its annual Bad Ads report, … [Read more...]
comScore Introduces Independent Metrics to Programmatic Buying
comScore Pushes for Greater Transparency in Programmatic Buys; Introduces Trust Profiles to Media … [Read more...]
MTV Site Redesign Boosts Mobile Visits and Social Referrals
Report: MTV Increases Mobile Visits & Social Referrals after Site Redesign With people becoming ever more … [Read more...]