YouTube Video Marketing Tips: Use Short and Compelling Q&A Videos to Build an Audience

YouTube is now the world’s second largest search engine, and is a key platform for online video marketing and advertising. Google helped boost YouTube’s popularity when it bought the video-sharing website in 2006.

YouTube isn’t just the best place to watch viral videos and clips from your favorite daytime shows, as it is also a godsend for business owners. YouTube provides a platform for business owners to upload and share informative videos about their products and services. This can be done inexpensively and with great potential rewards (considering that YouTube has a global audience of 1 billion).

While there are many different types of videos that can be created by business owners, I would like to draw attention to one type of video that will help business owners establish their authority and credibility with online video audiences.

If you want to be perceived as an expert in your industry or field, you should designate a spokesperson to be in front of the camera and make a series of short Q&A videos that address the questions your customers/viewers frequently ask you. (Tip: if your customers or viewers ask these questions repeatedly, then they really want to know the answer!)

Now, remember what I said earlier about YouTube being the world’s second largest search engine? Online searchers like YouTube because great instructional and DIY videos provide step-by-step instructions on an array of topics—from building a wood shed to baking French macarons. Also, some people would rather watch an informative video than read a long, boring article (because some people insist on being entertained even when they’re looking for information).

Once you have a designated spokesperson, you could compile a list of questions that people frequently ask about your business. Questions that fall under a particular topic can be answered in one video. Soon, you’ll end up with a series of short and compelling topical videos that provide answers to all the questions.

The spokesperson could begin by stating his/her name, stating his/her position in the company (as well as the name of the company), and proceed to address each question with the corresponding answer. The videos can be as short as 30 seconds or as long as five minutes, or even longer (remember, though, not to bore your viewers by making the videos longer than they should be).

Once viewers watch one video that answered their question(s), they’ll be delighted and will be more inclined to check out the other videos from the same spokesperson on the right-hand side of the YouTube page. By harnessing this strategy, you’ll soon build an audience for your video content, and your brand will develop an authoritative reputation.

You’ll earn your viewers’ trust and they’ll be more inclined to interact with your brand by checking out your social media profiles. They might even visit your website to learn more about your business and check out your products or services. By providing relevant responses to their questions, they’ll eventually see your product or service as the best solution to their needs.

Of course, you should always optimize your video by adding your website links and contact information in the description section of the video. This way, the viewer is encouraged to take the next step and contact your business to purchase your product or service.

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