When Accurate Social Marketing News Aid You for the Bigger Following

Businesses that rake in customers make a killing because they address customer needs in the most ideal ways. That said, word of mouth can fly fast, especially when you have social media to consider. An underlying strategy for that revolves around studying the level of popularity of your business and its associated content, and use the data to guide you in future endeavors. Formulating that action plan can work with the information you glean from a source of fresh social marketing news such as Marketing Digest.

Hotbed of Activity

It’s not enough that you count how many likes, comments, or shares your posts reap. You also need to gauge the customers’ level of engagement in your posts and work your materials around it.

According to Simply Measured (@simplymeasured) co-founder and CEO Adam Schoenfeld (@schoeny), a marketing program should always have its key metrics. For social media, the key metric is engagement rate. When harnessed effectively, it can lead to more visibility, brand affinity, sharing, and customer loyalty. That said, you need to have a keen knowledge of tools to use that will help move your social media engagement efforts forward.

Keeping Track with the Right Gear

Adequate intelligence-gathering on the proper marketing analysis platforms can guide you on which has the best mix of services appropriate to the size of your business. Social Media Today’s (@socialmedia2day) William Johnson (@mwilliamjohnsonstates that the program needs to address questions such as which social media accounts have been producing the most customer engagement, and which platforms give insights on business decisions and product pricing, among others. Google Analytics is one such program.

A special web service launched in 2006, Google Analytics is designed to be interlinked with your website, social media channels and the search engines to further keep track of user activity on the different platforms you use. Some of the factors to look out for—which can help your marketing efforts immensely—include the visitor’s Internet address, page views, time spent on the page, and whether any file was downloaded at all.

A business that’s cruising well should not rest on its laurels in an effort to serve more customers and satisfy the interest of “fresh converts.” That’s where publications such as Marketing Digest can aid you—by sharing accurate social marketing insights that may work to your advantage in the long term.

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Megan Pearson

Community Manager at Marketing Digest

Megan Pearson is a hard-core online marketing consultant and evangelist. She is also passionate about design and fashion. Being part of Marketing Digest allows her to keep track of developments and innovation in the industry.