Are you wondering how to get more website visitors?
You have just established your local business online. You have a new website built. It’s on SSL. It’s mobile-friendly. Great!
You have started content marketing, you’ve set up a blog, and you are sharing content on social media like Facebook, Twitter, and Instagram. You have also started doing SEO. Things look promising.
Google AdWords Marketing
It’s been 3 months now, and you are wondering, “Where is the traffic?” You’re getting impatient.
Sure, your new unique visitors have increased quite a bit — by 10 to 20%. There’s progress, but this is not the pace you want.
You also have 2 to 3 tough competitors in your radius, and they are clearly visible on Google for terms with high search volume. They have great websites. And they have been running SEO and social media marketing for years!
The way things are going, your current digital marketing efforts will not produce that much of an impact because your competitors are doing the same and are ahead of you in the game. They have already established their steady flow of organic and social traffic.
How were they able to accomplish this? SEO is momentum based. The longer a business has been doing SEO consistently, the stronger their rankings will be in the search results which will be difficult to beat. Same with Social Media Marketing, connections and followers grow over time. The reach of a business in social media rests on the size of their network and extended networks of people.
What should you do to break out?
Use Pay-per-Click Advertising. PPC can give you a fighting chance for online visibility over your competition. Continue to do SEO and Social Media Marketing, these will work you in the long term. But stepping into PPC will give you a better level playing field for quick traffic wins. And not just traffic, but conversions as well.
PPC is like a snap-on turbocharger.
Almost instantly, you will become visible on Google search like your more organically established competitors. Businesses that have high organic Google rankings do not do PPC anymore because they don’t need it. And so you can potentially dominate the paid search results section Google search.
This visibility will give you more traffic! There’s no need to wait for your SEO and Social Media Marketing to build up. Almost instantly, you’re in the game! As long as you bid and pay for your target keywords.
Pay-per-Click allows your ads to be displayed on Google for search terms you target. And as the name implies, you only pay when someone clicks on your ads.
However, PPC can be costly if the campaign is not optimized. The key to profitable PPC campaign is continuous optimization. Here are some of the elements that need to be optimized.
- Keywords
Your keywords must be based on search terms associated with high-buying intent. Keywords must be grouped according to relevance. Keywords that get clicks but do not lead to conversion must be removed.
- Location Targeting
Narrow down Google searchers by defined locations or a location radius that matters to you.
- Ad Copy
The copy on each of your ad must address the need of your target customers. It must be emotionally charged to get them to click. - Landing Page
Your landing pages must be optimized to convert the visitors who clicked on your ads. The copy, the visuals, the call-to-action, and other supporting elements must work in unison to drive your visitors to purchase, book an appointment, or compel them to visit your shop or office.
These are some of the many things that go into a successful PPC campaign which also include a tracking system for your ads, traffic and conversions, a system to help you split test ads, landing pages, and calls-to-action.
Having a highly optimized PPC campaign can be very rewarding resulting in more clients and more conversions instantly. PPC requires highly technical skills from a certified Google Partner, to help you get started, contact me today at Brian@CustomerFinderMarketing.com.
Brian Dawson
Brian works with local and international business owners and corporations on content and brand marketing, as well as marketing and finance strategy. He has been a guest speaker in events and forums related to online marketing strategies that effectively integrate different types of marketing into overall marketing and business goals for business owners.
Over a career spanning 34 years, he has worked in sales and marketing with Fortune 500 companies, has owned and operated two health clinics, and has been the COO of an international finance software company. Brian is also a Certified Business Coach and holds a Doctor of Chiropractic degree; Brian received his BS Degree in Economics from Purdue University.
Brian is also a published author, and has books published on Amazon. Despite his busy schedule, he still finds time for family, friends, writing, and charitable venues of interest.
Latest posts by Brian Dawson (see all)
- Turbocharge your Way to More Traffic and Customers through PPC - January 31, 2018
- When It Comes to Optimizing Your Brand, Consider What Consumers Really Want - September 4, 2015
- Want to Be a Better Online Marketer? Think Like Google - July 21, 2015
