Microsoft Offers Cross-Device Advertising on MSN Apps to 24 Markets MSN has undergone several changes over … [Read more...]
targeted advertising
Report: As Demand for Location Data Grows, Location Accuracy Drops
While Demand for Location Data has Increased, Accuracy has Decreased due to Programmatic Impressions Location-based and … [Read more...]
YP Partners With Tapad to Link Ads Across Multiple Devices
YP Partners With Tapad; Launches New Cross Device Retargeting Product In a world where many people own more than one … [Read more...]
Pinterest Acquires Ad Targeting Startup Kosei
Pinterest Buys Startup Kosei to Assist in Ad Targeting While Pinterest has been relatively mum about its 2015 plans, an … [Read more...]
Twitter Introduces App Tracking to Drive Better Targeted Advertising
Twitter Rolls Out App Tracking for iOS and Android Users Twitter has been making improvements to its advertising … [Read more...]
Report: Facebook Sees Higher CPM & ROI in 2014
Facebook Marketplace and FBX Gain Huge CPM and ROI Increases on Cyber Monday 2014 Facebook has gone to great lengths to … [Read more...]
Twitter Introduces Tailored Audiences From Mobile Apps
Twitter Now Enables Advertisers to Target Ads Based on Mobile Apps Twitter has begun giving more control to … [Read more...]
Facebook Announces New Updates for Better Mobile App Ads this Holiday
Enhance Mobile App Ads Using Facebook’s New Updates & Tips this Holiday Season New devices like smartphones, … [Read more...]
Google Rolls Out Responsive Lightbox Ads to Adwords
Google Makes Responsive Lightbox Ads Available on the AdWords Platform Google announced in a blog post that they are … [Read more...]
Bing Ads Launches New Tablet-Related Device Targeting Updates
New Combined Tablet-Desktop Targeting Updates Now Rolling Out in Bing Ads Back in June, Bing Ads announced that a new … [Read more...]
Facebook Offers Local Awareness Ads to SMBs
Local Awareness Ads on Facebook Effectively Target Local Customers; Comes with “Get Directions” and … [Read more...]
Pinterest to Introduce Conversion Tracking and Audience Targeting
Pinterest Catches up with Facebook and Twitter’s Advancements in Social Media Advertising With Facebook and … [Read more...]
Pinterest to Release New Policy that Aims to Enhance Promoted Pins
Pinterest Will be Making Promoted Pins More Relevant to Users Pinterest has released a preview of its updated Privacy … [Read more...]
Twitter Lets Advertisers Directly Manage Their Tailored Audiences
Introducing Twitter’s New Audience Manager Tool; Mobile Numbers and Mobile Advertising IDs Will Be Used to Create … [Read more...]
Bing Introduces New Version of Ads Editor with New Features
Bing has just announced the upcoming release of its Ads Editor. Version 10.5 is expected to come with several new … [Read more...]
Bing Ads’ Top Movers Report Helps Advertisers Diagnose Performance Variations
Bing Ads’ newest feature, the Top Movers report, can provide advertisers with the possible causes of the biggest … [Read more...]
Twitter’s New Promoted Video Delivers Richer, More Engaging Content
Twitter’s New Promoted Video Enhances Advertiser Experience Advertisers on Twitter can now use videos to promote … [Read more...]