TrueView Will be Available for Programmatic Buying Within DoubleClick Bid Manager Google launched TrueView, the … [Read more...]
Programmatic Buying
comScore Introduces Independent Metrics to Programmatic Buying
comScore Pushes for Greater Transparency in Programmatic Buys; Introduces “Trust Profiles” to Media … [Read more...]
Report: Global Ad Spend to Hit $545B in 2015
ZenithOptimedia: Global Ad Spend to Grow by 5%-6% in the Next Two Years In a press release published by ZenithOptimedia … [Read more...]
Apple’s iAd Gets Programmatic Buying
Programmatic Buying, Major Partnerships Coming to Apple’s iAd It looks like a new challenger is approaching the … [Read more...]