A recent study by the Interactive Advertising Bureau (IAB) revealed that 76 percent of marketers said programmatic ads … [Read more...]
Programmatic Advertising
comScore Introduces Independent Metrics to Programmatic Buying
comScore Pushes for Greater Transparency in Programmatic Buys; Introduces “Trust Profiles” to Media … [Read more...]
Report: Global Ad Spend to Hit $545B in 2015
ZenithOptimedia: Global Ad Spend to Grow by 5%-6% in the Next Two Years In a press release published by ZenithOptimedia … [Read more...]
Report: Programmatic Ad Spending Will Grow 137% This Year
eMarketer: Programmatic Ad Spending Will Grow 137% This Year, Accounting for Almost 50% of the U.S. Digital Display Ad … [Read more...]
IAB Study Sees Opportunity in Programmatic’s Global Expansion
New Study by IAB & Winterberry Group Sees Opportunity in Programmatic’s Global Expansion Programmatic … [Read more...]