Remarketing Lists for Search Ads are Now Paired with Google Analytics—But Don’t Get too Excited; There … [Read more...]
PPC
Study Showcases Adverse Impact of Trademark Bidding on Brands Online
BrandVerity: Brands are Losing Thousands of Visitors from Trademark Bidding; Home Services Firms Most Affected With so … [Read more...]
Using Owned, Earned, and Paid Media to Build Your Online Presence
Business Building Strategies Part 1: Use Owned Media, Earned Media, and Paid Media to Build a Profitable Online … [Read more...]
The Latest PPC Insights Can Help Your Marketing Campaign Get Attention
The Internet is a constantly changing place and this affects many things, especially online marketing campaigns. If you … [Read more...]
Pinterest to Introduce Conversion Tracking and Audience Targeting
Pinterest Catches up with Facebook and Twitter’s Advancements in Social Media Advertising With Facebook and … [Read more...]
Bings Ads Debuts Dynamic Sitelinks
Bing Ads Introduces Dynamic Sitelinks in the U.S. Bing Ads has decided to follow Google AdWords’ lead, as the … [Read more...]
Bing Introduces New Version of Ads Editor with New Features
Bing has just announced the upcoming release of its Ads Editor. Version 10.5 is expected to come with several new … [Read more...]
Google AdWords Gets New Bulk Editing Features
Google announced that they have added new tools to bulk update ads within the AdWords interface. The additional tools … [Read more...]
Bing Ads’ Top Movers Report Helps Advertisers Diagnose Performance Variations
Bing Ads’ newest feature, the Top Movers report, can provide advertisers with the possible causes of the biggest … [Read more...]
Bing Ads Launches a Redesigned Opportunities Page
Bing’s Newly-Redesigned Opportunities Page Provides Impact Estimates for Suggested Campaigns Bing Ads has … [Read more...]
AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs
Google AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs Google’s Product Listing Ad … [Read more...]
Google AdWords to Roll Out New ‘Conversions for Optimization’ Setting
In a recent post, Google announced that they will be introducing a new conversion setting for AdWords over the next few … [Read more...]
Report: Global Mobile Ad Revenue Hit 19.3B In 2013
Global mobile advertising revenue nearly doubled its previous year total with 92% growth, according to figures released … [Read more...]
Google Ad Spend Grows in Q2 2014; Mobile Continues to Dominate
Overall search ad spending in the US grew 23% year-over-year in the second quarter of 2014 after slowing down during the … [Read more...]