Marin Software: Mobile Ad Budgets Will Overtake Desktop Ad Budgets by the End of 2015 Due to its increasing … [Read more...]
Mobile Advertising
Mobile Marketing News Update: Why Marketers Must Focus More on Mobile
Online marketing experts predict that mobile will soon dethrone desktops, given the former’s ever-increasing use … [Read more...]
InMobi Introduces Mobile Programmatic Audience Buying
InMobi Teams Up with Rubicon Project to Launch Mobile Programmatic Audience Buying Heads up advertisers! A new method … [Read more...]
Survey Reveals the Top Priorities of Digital Marketers in 2015
Survey: Cross-Channel Campaigns Remain a Challenge; Mobile Still Not Top Priority of Marketers Most digital marketers … [Read more...]
Forrester: 80% of Time Spent on Mobile is Limited to Just Five Apps
Forrester: Mobile Users Spend Majority of their Time in Just Five Apps Consumers now spend more time on apps in their … [Read more...]
iOS Retains Lead in Mobile Ad Revenue despite Competition from Android
2014 Year-end Report: iOS Gains Highest Mobile Ad Revenue despite Android’s Increasing Traffic Lately, the mobile … [Read more...]
Majority of Marketers to Spend More on Social Marketing in 2015
70% of Marketers Put Social Media Spending on Top of their Wish List, Says Report The start of a new year is always a … [Read more...]
Yahoo’s Mobile Ad Revenue Growth Will Surpass Twitter in 2015
Yahoo Will Experience Large Mobile Ad Revenue Increases in 2015-2016 Yahoo saw some significant increases in its mobile … [Read more...]
Twitter Introduces Tailored Audiences From Mobile Apps
Twitter Now Enables Advertisers to Target Ads Based on Mobile Apps Twitter has begun giving more control to … [Read more...]
Twitter Releases New Location Control Features For Native Ads on MoPub
Twitter Improves Native Ad Placements for MoPub; Rolls Out New Location Control Features Twitter has rolled out some … [Read more...]
Report: Global Mobile Ad Revenue Hit 19.3B In 2013
Global mobile advertising revenue nearly doubled its previous year total with 92% growth, according to figures released … [Read more...]
Google Ad Spend Grows in Q2 2014; Mobile Continues to Dominate
Overall search ad spending in the US grew 23% year-over-year in the second quarter of 2014 after slowing down during the … [Read more...]