BrightRoll Improves its Mobile-Video Platform by Integrating Nielsen Digital Ad Ratings In order to provide … [Read more...]
IAB
Mobile Web Usage Has Been Underrated, Says New IAB Study
IAB Study: Consumer Mobile Usage is Roughly Split Between Apps and the Mobile Web Recent reports from comScore and … [Read more...]
Online Advertising Fraud: What You Should Know about Digital Bots
Bob or Bot? Advertisers Will Lose $6.3B to Digital Bots in 2015 Revenues derived from online advertising total in the … [Read more...]
IAB Report: Online Ad Revenues Hit Record-Breaking $12.4B in Q3 2014
IAB Records $12.4B Aggregate Internet Ad Revenues in Q3 2014 More and more marketers are turning to Internet … [Read more...]
IAB: Achieving 100% Digital Ad Viewability is Not Yet Possible
IAB Says Digital Ad Viewability Measurement of 100% isn’t Possible Yet; Releases Viewability Guidelines for … [Read more...]