The Pangaea Alliance Lets Brands Access a Global Audience with Cutting-Edge Programmatic Technology Programmatic buying … [Read more...]
Display Advertising
AdWords Extends Cross-Device Conversion Measurement to Display Ads
Advertisers Gain Greater Insight with New Estimated Cross-device Conversions for Display Ads We live in a multi-screen … [Read more...]
Report: Programmatic Ad Spending Will Grow 137% This Year
eMarketer: Programmatic Ad Spending Will Grow 137% This Year, Accounting for Almost 50% of the U.S. Digital Display Ad … [Read more...]
Facebook Beats Google In Mobile Ad Conversions in Q3 2014
Marin Software’s Q3 2014 Benchmark Report Reveals Facebook’s Dominance in Mobile Ad Conversions Facebook … [Read more...]
Snapchat Rolling Out First Set of Disappearing Ads Soon
Untargeted, Disappearing Ads Coming Soon to Snapchat With an estimated value of $10 billion, popular photo sharing app … [Read more...]
Twitter Releases New Location Control Features For Native Ads on MoPub
Twitter Improves Native Ad Placements for MoPub; Rolls Out New Location Control Features Twitter has rolled out some … [Read more...]
Facebook Offers Local Awareness Ads to SMBs
Local Awareness Ads on Facebook Effectively Target Local Customers; Comes with “Get Directions” and … [Read more...]
Google Rolling Out New Ad Formats & Tools to Boost Mobile Advertising
Google to Release New Mobile Ad Formats and Tools in the Coming Months In the coming months, Google will help … [Read more...]
Pinterest to Introduce Conversion Tracking and Audience Targeting
Pinterest Catches up with Facebook and Twitter’s Advancements in Social Media Advertising With Facebook and … [Read more...]
Kantar Media: U.S. Internet Display Ad Spending Grew 6.2% In Q2 2014
Kantar Media: Online Display Ad Spending Increased Largely Due To Budget Raise in Q2 2014 Internet display spending … [Read more...]
Bing Introduces New Version of Ads Editor with New Features
Bing has just announced the upcoming release of its Ads Editor. Version 10.5 is expected to come with several new … [Read more...]
Bing Ads Launches a Redesigned Opportunities Page
Bing’s Newly-Redesigned Opportunities Page Provides Impact Estimates for Suggested Campaigns Bing Ads has … [Read more...]
AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs
Google AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs Google’s Product Listing Ad … [Read more...]
Report: Global Mobile Ad Revenue Hit 19.3B In 2013
Global mobile advertising revenue nearly doubled its previous year total with 92% growth, according to figures released … [Read more...]