Google Ad Customizers Now Include Dynamic Countdown Widget Many people have noticed Google text ads containing … [Read more...]
digital advertising
Survey Reveals the Top Priorities of Digital Marketers in 2015
Survey: Cross-Channel Campaigns Remain a Challenge; Mobile Still Not Top Priority of Marketers Most digital marketers … [Read more...]
Creative Brands that are Using Snapchat Stories
Creative Companies that are Using Snapchat Stories to Build their Brands Snapchat is undeniably one of the fastest … [Read more...]
Digital Ads to Account for 25% of Local Media Revenue in 2015
BIA/Kelsey: U.S. Local Media Revenue Will Reach $139B in 2015; Digital to Account for 25% of Total Total local media … [Read more...]
IAB: Achieving 100% Digital Ad Viewability is Not Yet Possible
IAB Says Digital Ad Viewability Measurement of 100% isn’t Possible Yet; Releases Viewability Guidelines for … [Read more...]
Report: Global Ad Spend to Hit $545B in 2015
ZenithOptimedia: Global Ad Spend to Grow by 5%-6% in the Next Two Years In a press release published by ZenithOptimedia … [Read more...]
IAB Evaluates In-Feed Sponsored Content Through Consumers’ Perspective
New Study: IAB Evaluates In-Feed Sponsored Content Through the Consumers’ Perspective A comprehensive study … [Read more...]