Facebook Marketplace and FBX Gain Huge CPM and ROI Increases on Cyber Monday 2014 Facebook has gone to great lengths to … [Read more...]
CPM
Mobile Accounted for One Third of Global Search Spend in Q3 2014
Report: Mobile’s Global Search Spend Now One Third in Q3 2014 A new report from Covario shows that mobile search … [Read more...]
Pinterest to Introduce Conversion Tracking and Audience Targeting
Pinterest Catches up with Facebook and Twitter’s Advancements in Social Media Advertising With Facebook and … [Read more...]
Google AdWords Gets New Bulk Editing Features
Google announced that they have added new tools to bulk update ads within the AdWords interface. The additional tools … [Read more...]
Bing Ads’ Top Movers Report Helps Advertisers Diagnose Performance Variations
Bing Ads’ newest feature, the Top Movers report, can provide advertisers with the possible causes of the biggest … [Read more...]
Bing Ads Launches a Redesigned Opportunities Page
Bing’s Newly-Redesigned Opportunities Page Provides Impact Estimates for Suggested Campaigns Bing Ads has … [Read more...]
AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs
Google AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs Google’s Product Listing Ad … [Read more...]
Google AdWords to Roll Out New ‘Conversions for Optimization’ Setting
In a recent post, Google announced that they will be introducing a new conversion setting for AdWords over the next few … [Read more...]
Report: Global Mobile Ad Revenue Hit 19.3B In 2013
Global mobile advertising revenue nearly doubled its previous year total with 92% growth, according to figures released … [Read more...]
Google Ad Spend Grows in Q2 2014; Mobile Continues to Dominate
Overall search ad spending in the US grew 23% year-over-year in the second quarter of 2014 after slowing down during the … [Read more...]