Social Marketing

On July 16, 2010, Kevin Systrom was on vacation in Mexico when he snapped a photo of a dog along with the foot of his girlfriend. This photo was uploaded to his brand new app…

As the primary social network for professionals, LinkedIn strives to connect its users to potential employers or other professionals within their industry. As more LinkedIn users develop professional relationships, it is inevitable that they’ll include…

It looks like YouTube is about to make one of its most requested features a reality. Originally spotted by Twitter user Andy Baio, the video sharing site seems to be quietly experimenting with an in-house,…

Do you feel guilty about logging onto Facebook while at work? Soon you won’t feel bad about browsing through your News Feed while accomplishing tasks in the office anymore—well, sort of. Back in November 2014,…

Facebook Outlines Video Platform Shift for 2015 By all accounts, Facebook video had its best performing year in 2014. By August 2014, desktop video views on Facebook had surpassed that of YouTube’s. By the end…

Twitter Rolls Out App Tracking for iOS and Android Users Twitter has been making improvements to its advertising platform to enhance user experience. It started with an algorithm that allowed tweets from people users don’t…

The Big Brothers are Watching: Why Google and Facebook Want Your Data and Your Brain Yes, we all know that Big Brother is always watching. We live in a society where everyone is under constant…