Search Engine Optimization

Producing great content that will rank well on Google’s SERPs has always been a challenge for content marketers. While many content marketers focus on producing high-quality, optimized content, some forget the importance of producing content…

Video Marketing Strategies for B2B Marketers Who Want to Nurture Leads & Drive Conversions Video has always been an effective means of marketing businesses and engaging target audiences because video captures the senses and communicates…

Matt Cutts announced via Twitter on February 11, 2014, that Google had released a refresh of its Page Layout Algorithm. Also known as the “Top Heavy algorithm,” this filter downgrades the rankings of websites that…