Reputation Marketing Tips: Use the Right Tools to Manage ORM Campaigns

Knowledge is power, and there’s nowhere else this adage rings truer than on the Internet. Online marketers and entrepreneurs like you need to stay on top of emerging digital marketing and reputation management trends, as these trends can affect the success of your marketing campaigns. Checking reputation marketing news sites like Marketing Digest on a regular basis can help you stay on top of these trends.

We live in the age of social media and constant connectivity, and businesses that want to maintain a competitive edge need to monitor their online reputation. Listed below are valuable reputation marketing tips you need to take note of.

Want to Manage Your Business’s Online Reputation? You’re Going to Need Tools

Managing your business’s online reputation is a full-time job, and you’re going to need the proper online reputation management (ORM) tools to measure and gather data. Harsh Ajmera’s article on Business 2 Community (@B2Community) lists different software and apps that assist with online reputation management. Another article by Angela Stringfellow on OPENForum (@OPENForum) suggests a few more.

Trackur

Trackur (@trackur) is an affordable and efficient social media monitoring tool that can scan hundreds of millions of websites—including social media channels, blogs, forums, news sites, and media sharing sites. Set the Trackur software up and anytime your brand gets mentioned in any of the sites being monitored, you’ll get a notification. Trackur has built-in analytics to help you identify online trends involving your brand immediately.

BrandsEye

BrandsEye (@brandseye) is an online monitoring and insights tool used by brands and individuals to track online conversations involving their company names, brands, employees, and campaigns. Notifications can be delivered via email, Twitter, SMS, and RSS. BrandsEye also provides users with a reputation score to help them gauge their online reputation.

Google Alerts

Finally, there’s Google’s very own free keyword-tracking tool: Google Alerts. This simple but effective tool should be integrated into any reputation management strategy, as it helps online marketers and entrepreneurs monitor what Google has been indexing. Users can state their keywords, set the scope of their search (making it either comprehensive or specific to media-related sites), and choose the frequency of email alerts.

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