Read PPC News Regularly to Help Develop Your Pay-Per-Click Campaign

One of the essential components of any online marketing campaign these days is pay-per-click advertising. It may seem confusing at first, but with ample research and professional assistance, things can get easier. For novices, here’s a basic rundown.

PPC ads work by paying the advertiser every time the ad is clicked. The advertisement shows up on various pages where the advertiser has an advertisement bar; you can usually arrange for a time period when they show up and associate them with keywords. You allocate a budget to the campaign and every time the ad is clicked, the payment is automatically deducted from the budget. When the account is empty, your ads stop showing.

Starting Your Paid Search Account

If you’re tasked with handling your company’s paid search account, you’ll do well to browse through and read articles in PPC news sites like Marketing Digest for tips and other pointers. For example, an article on the WordStream (@WordStream) blog details the basic structure that you need to be aware of when building your account. Knowing the proper account structure helps you target your ads properly and ensures better results.

Here are the six components you need to be aware of: First, there’s the campaign, which has the campaign topics. Next, there’s the ad groups. These are specific advertisement groups that are under your campaign’s topics. For example, you’re advertising a furniture store, these are the separate sections for different types of furniture. Under the ad groups, there are the keywords. These are what trigger the advertisements to show up; when someone types these into a search engine, your ads will show up. Negative keywords are also part of the structure. When these words are used, they can keep ads from showing up, making sure that you don’t waste your money. The ad text and landing pages are last. These are the advertisements themselves and where people go when they click on your ad.

Knowing When You Need Help

Having knowledge about how to structure your PPC campaign is just the beginning. You’ll need more PPC tips to ensure you get the most out of your campaign. Knowing when to ask for professional help is part of that. Another article on WordStream talks about the warning signs that show that you need outside help. For example, if your account is disorganized and a mess, you’ll want some help to straighten things out. A novice won’t be able to clear things up and streamline them; contact a pro to get you back on track.

Be Informed

Surfing and reading articles in marketing news sites give you the insights you need to succeed. Check them on a regular basis to ensure marketing success.

 

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