Marketing Digest

Professional Web Design Insights for Startup Companies on a Budget

Megan Pearson

 

Professional Web Design Insights for Startup Companies on a Budget

A good website not only boosts your startup business’s visibility but also its credibility. For this reason, it makes sense to pay attention to the latest web design news and tips. With the right combination of smarts and creativity, you can build a website that works even when you’re on a tight budget.

3 Ways to Do It Cheap

  1. Strike a deal. Do you have a skill set that you could trade for website design services? If you’re in marketing, for instance, you can provide content writing or broadcast email services to a design company that will build your website in exchange.
  1. Interns are free. By outsourcing some web design tasks to a skilled intern, you can save a lot more money. In return, the intern is able to further hone his web design skills and grow his portfolio. It’s a win-win situation for you both.
  1. Do it yourself. Some design companies sell templates that you can customize yourself. You can start with something simple but functional and wait until you have saved enough money for a more professional build. Or you may find yourself getting fond of it and ultimately take some web design courses. Be sure though to find a good hosting service provider, though, with a robust tech support team that responds to technical glitches right away.

4 Basic Elements of a Website

Now that you have an idea how to build a website for less, see to it that your website has at least these four of these basic elements that ensure marketing effectiveness.

  1. User-friendly navigation. There’s nothing more off putting than a disorganized website cluttered with a cobweb of menus that lead to nowhere. Keep your navigation menu clear and simple. Steer clear of jargon or fancy-sounding titles in an attempt to impress.
  1. A well-thought out main page. Never underestimate the importance of a finely crafted “About Us” page. Too often, companies give a vague description of their background and core business when they are supposed to highlight their credentials in this section.
  1. Accessible contact information. Create a separate contact page or insert the details in every single page on your website. Give readers a complete list of your touch points, e.g. email, fax and postal addresses, phone numbers, homepage URL, and social media accounts.
  1. Quality blog. Static websites don’t attract as many visitors as those with routinely updated blogs. People will appreciate your website better if you can share helpful information regarding your industry. If they need help more than what your posts can offer, they may even consider hiring you.

 

Want more web design insights? Check out top online sources like Marketing Digest.

 

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