Marketing Digest

PPC Tips to Enhance Your Campaigns: 7 Google AdWords Tools to Try

Megan Pearson

Pay per Click (PPC) advertising through Google AdWords is probably one of the best forms of advertising for small businesses today.  Aside from market dominance and manageable cost, the search engine giant also released multiple tools that small business owners can take advantage of. Here are some of Word Stream’s savvy PPC tips—7 must-try AdWords tools for your campaigns.

  1. Ad Customizers

They allow you to dynamically adjust details like inventory, countdowns, pricing and discounts; create an urgency to convert with countdowns sans the time zone issues and; save time uploading multiple product data without having to manually edit copies individually.

  1. Callout Extensions

From the name itself, this feature allows you to include additional text in your search ads that will help you stand out. For instance: you own Kicks, a sports shoe retail site. Your site link may say “sports shoes” (very generic) but you can add callouts like “free shipping” or anything special you offer.

  1. Call Tracking

In the past, you could see call details when the clickable button in your ad was used, not when you’re called directly using the number in the landing page, so you couldn’t accurately measure how your ad aids conversion. Today, this option uses a forwarding number that lets you track the calls reaching your site through the AdWords.

  1. App Promotion Ads

This tool facilitates faster downloads. One may simply click the INSTALL button on the ad instead of clicking to land on the page that contains the app. They are also specially designed to appear only in search results of compatible devices like tablets and smart phones.

  1. Demographic Targeting Ads

Google AdWords launched a demographic targeting feature that provides engagement data in terms of gender, age and parental status. For instance: most of those who view your children’s toy ads are mothers in their early twenties. You may use this to fine tune your copies or even refine targeting.

  1. Revamped Google Web Designer for HTML5 Ads

Quality Score is a big deal in Google Display Network. Wordstream.com found that the higher the click-through rate, the lower the cost per click. Interactive and animated ads attract more than those using plain text. This tool creates better ads in HTML5, optimized for both desktop and mobile.

  1. Google AdWords Editor 11

This tool allows you to edit multiple accounts in PC, which is three to five times faster than doing it in the Web. You can download thousands of accounts all at the same time and launch them all using this speedy editor.

For more information, you may go to wordstream.com/blog/ws/2015/03/03/new-adwords-tools. You can also check out news sites like Marketing Digest (@mktgdigest) for the latest PPC news and tutorials.

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