Paid Traffic
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Nerdy and Quirky
Online Advertising Fraud: What You Should Know about Digital Bots
Revenues derived from online advertising total in the billions, and continue to climb as it infiltrates all industry sectors. In the United States, online advertising revenues achieved a historic high of $20.1 billion during the…
IAB: Achieving 100% Digital Ad Viewability is Not Yet Possible
IAB Says Digital Ad Viewability Measurement of 100% isn’t Possible Yet; Releases Viewability Guidelines for Marketers In a new study published by the Interactive Advertising Bureau (IAB) called “State of Viewability Transaction 2015,” the bureau…