Paid Traffic

Transparency issues remain prevalent in the programmatic industry. Despite counter measures by the Interactive Advertising Bureau and the Association of National Advertisers, online advertising fraud remains a serious issue in programmatic ad buys. Advertisers want…

There are many reasons why ads don’t appear in search results pages. Perhaps the bid for an ad or the quality of the keywords is too low; that’s why some ads are low on impression,…

Remarketing seems to be a challenging process for many marketers. In fact, Google revealed that only one in five marketers successfully completes the set up process in Google Analytics. With just a 20% success rate,…

Everybody’s done it at one time or another—that accidental slip of the finger followed by the feeling of dismay once you realize crucial information has been accidentally deleted. That feeling of dismay might even be…

In a world where many people own more than one gadget, it’s not surprising to see one action begin on one device and be completed on another. This poses a challenge for marketers, as they’ll…

It’s Yahoo’s turn to start rolling out app install ads all over their network. With the introduction of the Gemini network back in February of 2014, the company aimed to create a “unified marketplace for…