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Facebook’s News Feed to Focus Less on Promotional Posts
Facebook’s News Feed to Lessen the Organic Reach of Promotional Posts from Pages Facebook announced a change to … [Read more...]
Google’s Latest Test Drives Searchers to Google Shopping Results
Google Looking to Centralize the Shopping Experience A new experiment by Google on their shopping ads could signal a … [Read more...]
Programmatic Video Advertising Platform BrightRoll Acquired by Yahoo
Yahoo Announces Acquisition of BrightRoll—a Leading Programmatic Video Advertising Platform Leading programmatic … [Read more...]
Explicit Mobile Device Targeting On Bing Ads Ends On March 2015
Bing Ads Announces Retirement of Explicit Mobile Device Targeting on March 2015 Starting next year, advertisers can no … [Read more...]
Mobile Accounted for One Third of Global Search Spend in Q3 2014
Report: Mobile’s Global Search Spend Now One Third in Q3 2014 A new report from Covario shows that mobile search … [Read more...]
Instagram Video Ads Starting with Disney & Four Other Brands
First Set of Instagram Video Ads Announced: Expect Disney, Activision, CW, Banana Republic, & Lancome On Your … [Read more...]
Google My Business App Now Includes Review Alerts & Reply Function
Review Alerts & Reply Function Coming to Google My Business App Google is set to bring in some major improvements … [Read more...]
Universal Event Tracking Ensures Better Remarketing & Goal Tracking
Bing Ads Introduces Universal Event Tracking; Replaces Campaign Analytics Bing’s new Universal Event Tracking … [Read more...]
Snapchat Launches Non-Targeted Disappearing Ads
Snapchat Will Be Rolling Out Disappearing Ads to Generate Revenue Starting this weekend, Snapchat will be displaying … [Read more...]
Report: Programmatic Ad Spending Will Grow 137% This Year
eMarketer: Programmatic Ad Spending Will Grow 137% This Year, Accounting for Almost 50% of the U.S. Digital Display Ad … [Read more...]
Facebook Beats Google In Mobile Ad Conversions in Q3 2014
Marin Software’s Q3 2014 Benchmark Report Reveals Facebook’s Dominance in Mobile Ad Conversions Facebook … [Read more...]
Majority of Shoppers Still Using Circulars Before In-Store Visits
Survey: Marketing Circulars Still Thriving; Digital Circulars Increasingly Impactful Traditionally, circulars and … [Read more...]
Twitter Extends its Self-Service Ad Platform to SMBs in Australia
SMBs in Australia Can Now Use Twitter’s Self-Service Ad Offerings Small and medium-sized businesses (SMBs) in … [Read more...]
Snapchat Rolling Out First Set of Disappearing Ads Soon
Untargeted, Disappearing Ads Coming Soon to Snapchat With an estimated value of $10 billion, popular photo sharing app … [Read more...]
Twitter Releases New Location Control Features For Native Ads on MoPub
Twitter Improves Native Ad Placements for MoPub; Rolls Out New Location Control Features Twitter has rolled out some … [Read more...]
Bing Ads Launches New Tablet-Related Device Targeting Updates
New Combined Tablet-Desktop Targeting Updates Now Rolling Out in Bing Ads Back in June, Bing Ads announced that a new … [Read more...]
Facebook Offers Local Awareness Ads to SMBs
Local Awareness Ads on Facebook Effectively Target Local Customers; Comes with “Get Directions” and … [Read more...]
Google Launches Automatic Item Updates in AdWords
Google AdWords Now has Automatic Item Updates for PLAs To help advertisers maintain consistent visibility on their … [Read more...]
Google Rolling Out New Ad Formats & Tools to Boost Mobile Advertising
Google to Release New Mobile Ad Formats and Tools in the Coming Months In the coming months, Google will help … [Read more...]
Facebook Officially Launches the new Atlas Solutions
Atlas Rebuilds its Advertising Scheme; Puts Focus on People-Based Marketing Facebook re-launched Atlas Solutions today … [Read more...]
Pinterest to Introduce Conversion Tracking and Audience Targeting
Pinterest Catches up with Facebook and Twitter’s Advancements in Social Media Advertising With Facebook and … [Read more...]
Bings Ads Debuts Dynamic Sitelinks
Bing Ads Introduces Dynamic Sitelinks in the U.S. Bing Ads has decided to follow Google AdWords’ lead, as the … [Read more...]
Kantar Media: U.S. Internet Display Ad Spending Grew 6.2% In Q2 2014
Kantar Media: Online Display Ad Spending Increased Largely Due To Budget Raise in Q2 2014 Internet display spending … [Read more...]
Google AdWords Gets New Bulk Editing Features
Google announced that they have added new tools to bulk update ads within the AdWords interface. The additional tools … [Read more...]
Twitter’s New Promoted Video Delivers Richer, More Engaging Content
Twitter’s New Promoted Video Enhances Advertiser Experience Advertisers on Twitter can now use videos to promote … [Read more...]
Bing Ads Launches a Redesigned Opportunities Page
Bing’s Newly-Redesigned Opportunities Page Provides Impact Estimates for Suggested Campaigns Bing Ads has … [Read more...]
AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs
Google AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs Google’s Product Listing Ad … [Read more...]
IAB Study Sees Opportunity in Programmatic’s Global Expansion
New Study by IAB & Winterberry Group Sees Opportunity in Programmatic’s Global Expansion Programmatic … [Read more...]
IAB Evaluates In-Feed Sponsored Content Through Consumers’ Perspective
New Study: IAB Evaluates In-Feed Sponsored Content Through the Consumers’ Perspective A comprehensive study … [Read more...]