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Google Annual Bad Ads Report: Google Disabled 524M Bad Ads in 2014
Google Says Fight against Bad Ads Continues; Banned More than 524 Million Bad Ads in 2014 In its annual Bad Ads report, … [Read more...]
comScore Introduces Independent Metrics to Programmatic Buying
comScore Pushes for Greater Transparency in Programmatic Buys; Introduces Trust Profiles to Media … [Read more...]
iOS Retains Lead in Mobile Ad Revenue despite Competition from Android
2014 Year-end Report: iOS Gains Highest Mobile Ad Revenue despite Androids Increasing Traffic Lately, the mobile … [Read more...]
New Bing Ads Tool Allows Preview of Bid Changes in Real Time
Advertisers Can Now Preview the Impact of Selected Bid Suggestions in Real Time There are many reasons why ads … [Read more...]
Remarketing on Google Analytics Now Easier with “Instant Activation”
New Instant Activation Feature Simplifies Remarketing Set Up on Google Analytics Remarketing seems to be a … [Read more...]
New “Trash Can” Feature Restores Lost Data in Google Analytics
Google Analytics Introduces Trash Can to Help Users Recover Lost Data Everybodys done it at one time … [Read more...]
YP Partners With Tapad to Link Ads Across Multiple Devices
YP Partners With Tapad; Launches New Cross Device Retargeting Product In a world where many people own more than one … [Read more...]
App Install Ads Now Available on Yahoo Gemini
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Online Advertising Fraud: What You Should Know about Digital Bots
Bob or Bot? Advertisers Will Lose $6.3B to Digital Bots in 2015 Revenues derived from online advertising total in the … [Read more...]
Pinterest Acquires Ad Targeting Startup Kosei
Pinterest Buys Startup Kosei to Assist in Ad Targeting While Pinterest has been relatively mum about its 2015 plans, an … [Read more...]
IAB Report: Online Ad Revenues Hit Record-Breaking $12.4B in Q3 2014
IAB Records $12.4B Aggregate Internet Ad Revenues in Q3 2014 More and more marketers are turning to Internet … [Read more...]
Google’s DoubleClick Announces New Viewability Metrics
Google Makes Viewability Reporting Available on all its Ad Platforms As video continues to gain traction in the lives … [Read more...]
Google Introduces New Diagnostics Tab to Google Merchant Center
Google Replaces Data Quality Tab with New Diagnostics Tab in Google Merchant Center Advertisers need to launch … [Read more...]
U.S. Paid Search Revenue Peaks Over Thanksgiving Weekend
Kenshoo Report: U.S. Retailers Boost Thanksgiving Paid Search Spending; Revenue Increases 34% Over Last … [Read more...]
IAB: Achieving 100% Digital Ad Viewability is Not Yet Possible
IAB Says Digital Ad Viewability Measurement of 100% isnt Possible Yet; Releases Viewability Guidelines for … [Read more...]
Yahoo’s Mobile Ad Revenue Growth Will Surpass Twitter in 2015
Yahoo Will Experience Large Mobile Ad Revenue Increases in 2015-2016 Yahoo saw some significant increases in its mobile … [Read more...]
Twitter Introduces Tailored Audiences From Mobile Apps
Twitter Now Enables Advertisers to Target Ads Based on Mobile Apps Twitter has begun giving more control to … [Read more...]
Bing Ads Launches New Version of Campaign Planner Tool
Bing Ads Releases Update on Campaign Planner to Help Advertisers Maximize their Holiday Efforts Bing has been very busy … [Read more...]
Facebook Announces New Updates for Better Mobile App Ads this Holiday
Enhance Mobile App Ads Using Facebooks New Updates & Tips this Holiday Season New devices like smartphones, … [Read more...]
Google Releases Eight DoubleClick Verification Updates
Google Rolls Out Eight New Updates to DoubleClick Verification; Offers More Control to Advertisers Online advertising … [Read more...]
Google Rolls Out Responsive Lightbox Ads to Adwords
Google Makes Responsive Lightbox Ads Available on the AdWords Platform Google announced in a blog post that they are … [Read more...]
Report: Global Ad Spend to Hit $545B in 2015
ZenithOptimedia: Global Ad Spend to Grow by 5%-6% in the Next Two Years In a press release published by ZenithOptimedia … [Read more...]
Google AdWords to Offer Local Forwarding Numbers for Call Extensions
Google Rolls Out Local Forwarding Numbers for Call Extensions in AdWords Businesses that advertise on Google AdWords … [Read more...]
Google’s Aggregate Revenues Grew 20% to $16.5B In Q3 2014
Googles Q3 2014 Financial Results: Paid Clicks & Traffic Acquisition Costs Move Up, CPCs Drop Despite stiff … [Read more...]
Apple’s iAd Gets Programmatic Buying
Programmatic Buying, Major Partnerships Coming to Apples iAd It looks like a new challenger is approaching the … [Read more...]
Black Friday News: Google Adds New Mobile Features to Google Shopping
Getting Ready for Black Friday? Google Releases New Mobile Features to Google Shopping With Black Friday just around … [Read more...]
Flexible Bid Strategies for Google AdWords Now Available
Flexible, Strategy-Level Reporting for Google AdWords Now Available Advertisers on Google AdWords have long requested … [Read more...]
Turbocharge Your Social Media Campaigns this Holiday Season
Turbocharged Tips that Will Boost Your Social Media Campaigns this Holiday Season Although it is no older than Web 2.0, … [Read more...]
Google Makes Merchant Promotions Available in 5 Countries
Google Releases Merchant Promotions in Five New Countries Back in 2012, Google launched its Merchant Promotions … [Read more...]