With the rise of tablet and smartphone usage, it is surprising that companies still ignore the advantages of using … [Read more...]
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MTV Site Redesign Boosts Mobile Visits and Social Referrals
Report: MTV Increases Mobile Visits & Social Referrals after Site Redesign With people becoming ever more … [Read more...]
iOS Retains Lead in Mobile Ad Revenue despite Competition from Android
2014 Year-end Report: iOS Gains Highest Mobile Ad Revenue despite Android’s Increasing Traffic Lately, the mobile … [Read more...]
Majority of Marketers to Spend More on Social Marketing in 2015
70% of Marketers Put Social Media Spending on Top of their Wish List, Says Report The start of a new year is always a … [Read more...]
The Remarkable Story of Instagram
Round Lens in a Square Frame: The Remarkable Story of Instagram On July 16, 2010, Kevin Systrom was on vacation in … [Read more...]
YP Partners With Tapad to Link Ads Across Multiple Devices
YP Partners With Tapad; Launches New Cross Device Retargeting Product In a world where many people own more than one … [Read more...]
Twitter Rolls Out Mobile Video Camera and Group Direct Messaging
Twitter Announces Product Improvements to Enhance User Experience According to last year’s fiscal results, Twitter … [Read more...]
App Install Ads Now Available on Yahoo Gemini
Yahoo Gemini Makes App Install Ads Available It’s Yahoo’s turn to start rolling out app install ads all over … [Read more...]
Twitter Announces ZipDial Acquisition
Twitter Acquires ZipDial to Improve Access to Emerging Markets Twitter kicked off 2015 not only with its first … [Read more...]
New Restaurant Search Filters & Other New Features Come to Google Maps
Latest Updates to Google Maps: New Restaurant Search Filters, OS Specific Features Google has gone to great lengths to … [Read more...]
Mobile Carrier and Device Targeting Options Available in Twitter Ads
Twitter Ads Get New Mobile Targeting Options, Facilitates More Efficient Campaigns Advertisers on Twitter have recently … [Read more...]
Phablet Sales and Usage Projected to Increase Dramatically
Studies Project Marked Increase in Phablet Sales and Usage Over the Next Few Years Travel to any corner of the globe … [Read more...]
Facebook Trending Now on Mobile; New Publisher Tools Unveiled
Facebook Rolls Out Trending Topics on Mobile & Unveils New Suite of Tools for Publishers More than just a social … [Read more...]
Snapchat Enables Money Sending Service through Snapcash
Snapchat Partners with Square; Unveils Money Sending Service, Snapcash Get ready to receive cash as fast as you would … [Read more...]
Twitter Introduces App Tracking to Drive Better Targeted Advertising
Twitter Rolls Out App Tracking for iOS and Android Users Twitter has been making improvements to its advertising … [Read more...]
Report: 48.51% of Emails Were Opened on Smartphones in Q3 2014
New Study: Most Emails Opened on Smartphones, with iOS taking the Lead Smartphones and tablets have profoundly changed … [Read more...]
Mobile Drove 37% of Online Transactions on Black Friday, Cyber Monday
Mobile and Tablet Drove 37% of Black Friday and Cyber Monday Retail Online Transactions Black Friday and Cyber Monday … [Read more...]
Yahoo’s Mobile Ad Revenue Growth Will Surpass Twitter in 2015
Yahoo Will Experience Large Mobile Ad Revenue Increases in 2015-2016 Yahoo saw some significant increases in its mobile … [Read more...]
Twitter Introduces Tailored Audiences From Mobile Apps
Twitter Now Enables Advertisers to Target Ads Based on Mobile Apps Twitter has begun giving more control to … [Read more...]
Facebook Announces New Updates for Better Mobile App Ads this Holiday
Enhance Mobile App Ads Using Facebook’s New Updates & Tips this Holiday Season New devices like smartphones, … [Read more...]
Yahoo Improves its Video Advertising with Flurry’s In-App Inventory
Yahoo Improves Video Advertising; Integrates In-App Inventory from Flurry and Its Marketplace Recently, Yahoo’s … [Read more...]
Google Rolls Out Responsive Lightbox Ads to Adwords
Google Makes Responsive Lightbox Ads Available on the AdWords Platform Google announced in a blog post that they are … [Read more...]
Report: Global Ad Spend to Hit $545B in 2015
ZenithOptimedia: Global Ad Spend to Grow by 5%-6% in the Next Two Years In a press release published by ZenithOptimedia … [Read more...]
Bing to Focus on Integrating Search into Microsoft Apps
Microsoft Will Improve its Search Apps to Compete With Google Google is the dominant search engine in the United States … [Read more...]
Time Spent On Mobile Devices Has Surpassed Watching TV in the U.S.
Flurry Report Says Consumers Now Spend More Time on Mobile Devices than Watching TV It seems like only yesterday when … [Read more...]
Why Your Small Business Needs to Maintain a Responsive Website
How Important is a Responsive Website for Your Small Business? With advances in e-commerce and the Internet rapidly … [Read more...]
Cyber Monday 2014 Crushes Last Year’s with Record-Setting Figures
Cyber Monday 2014 Sets a Record for Online Sales; Revenue Up 15.4% Over 2013 Black Friday and Cyber Monday have come … [Read more...]
Thanksgiving Offers Cause Black Friday Spending to Drop
Black Friday 2014 Report: Spending Down, Mobile Traffic Up Black Friday weekend 2014 is in the books, and while there … [Read more...]
Apple’s iAd Gets Programmatic Buying
Programmatic Buying, Major Partnerships Coming to Apple’s iAd It looks like a new challenger is approaching the … [Read more...]
Black Friday News: Google Adds New Mobile Features to Google Shopping
Getting Ready for Black Friday? Google Releases New Mobile Features to Google Shopping With Black Friday just around … [Read more...]