2014 Year-end Report: iOS Gains Highest Mobile Ad Revenue despite Android’s Increasing Traffic Lately, the mobile … [Read more...]
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Social Media Customer Service Ranks Low Among Consumers
Study: Consumers Not Satisfied with Social Media Customer Service While various social media platforms help people stay … [Read more...]
Majority of Marketers to Spend More on Social Marketing in 2015
70% of Marketers Put Social Media Spending on Top of their Wish List, Says Report The start of a new year is always a … [Read more...]
Search Engines Now More Trusted than Traditional Media as News Source
Search Engines Surpass Traditional Media as Most Trusted News Source As search engines become more powerful, more and … [Read more...]
Digital Ads to Account for 25% of Local Media Revenue in 2015
BIA/Kelsey: U.S. Local Media Revenue Will Reach $139B in 2015; Digital to Account for 25% of Total Total local media … [Read more...]
comScore: Yahoo’s Share in Desktop Search Engine Rankings Increases
Latest comScore Desktop Search Engine Rankings: Yahoo Sees Significant Increase in Share at the Expense of … [Read more...]
Facebook Launches Cross-Device Reporting for Facebook Ads
Facebook’s Cross-Device Reporting Measures Conversions across Devices and in Mobile Apps Facebook is not just the … [Read more...]
The State of Content Marketing in 2015: Surveys and Predictions
The State of Content Marketing: An Overview of the Industry and Predictions for 2015 As traditional marketing is … [Read more...]
Shareaholic Report: Social Media Dominates Overall Referral Traffic
Social Media Surpasses Other Traffic Sources with 31.24% Share in Q4 2014 Traffic driven by social media platforms to … [Read more...]
Facebook Launches New Publisher Tools and Improves Insights
Facebook Releases New Publisher Tools and Announces Improvements to Insights Facebook’s 1.23 billion monthly … [Read more...]
Online Advertising Fraud: What You Should Know about Digital Bots
Bob or Bot? Advertisers Will Lose $6.3B to Digital Bots in 2015 Revenues derived from online advertising total in the … [Read more...]
comScore: Desktop Online Holiday Sales Grew 15% to $53.3B in 2014
2014 Desktop Online Holiday Sales Hit $53.3b; Overall 2014 Holiday Online Sales Up 13.9% [comScore & IBM] The 2014 … [Read more...]
IAB Report: Online Ad Revenues Hit Record-Breaking $12.4B in Q3 2014
IAB Records $12.4B Aggregate Internet Ad Revenues in Q3 2014 More and more marketers are turning to Internet … [Read more...]
Latest Pew Survey: Facebook Users Most Engaged Social Media Users
Pew Survey: Facebook User Growth Lagged in 2014, but Engagement Increased Despite being known as the most widely used … [Read more...]
Google’s DoubleClick Announces New Viewability Metrics
Google Makes Viewability Reporting Available on all its Ad Platforms As video continues to gain traction in the lives … [Read more...]
Conductor: Spending on Marketing Technologies to Increase in 2015
Conductor Survey: More Spending on Marketing Technologies in 2015 It’s January 2015, and most marketing executives … [Read more...]
Many Popular Brands Fail at Social Media, Says Study
Study: Retailers Win at Social Media Because of Engaging and Consistent Social Content Social media has evolved into a … [Read more...]
Yahoo Search Share Rises to its Highest Point Since 2009
Yahoo’s Search Share in the U.S. Grows after Partnering with Mozilla; Google Drops Mozilla’s deal with Yahoo … [Read more...]
Report: 48.51% of Emails Were Opened on Smartphones in Q3 2014
New Study: Most Emails Opened on Smartphones, with iOS taking the Lead Smartphones and tablets have profoundly changed … [Read more...]
U.S. Paid Search Revenue Peaks Over Thanksgiving Weekend
Kenshoo Report: U.S. Retailers Boost Thanksgiving Paid Search Spending; Revenue Increases 34% Over Last … [Read more...]
Mobile Drove 37% of Online Transactions on Black Friday, Cyber Monday
Mobile and Tablet Drove 37% of Black Friday and Cyber Monday Retail Online Transactions Black Friday and Cyber Monday … [Read more...]
IAB: Achieving 100% Digital Ad Viewability is Not Yet Possible
IAB Says Digital Ad Viewability Measurement of 100% isn’t Possible Yet; Releases Viewability Guidelines for … [Read more...]
Yahoo’s Mobile Ad Revenue Growth Will Surpass Twitter in 2015
Yahoo Will Experience Large Mobile Ad Revenue Increases in 2015-2016 Yahoo saw some significant increases in its mobile … [Read more...]
Bing Ads Launches New Version of Campaign Planner Tool
Bing Ads Releases Update on Campaign Planner to Help Advertisers Maximize their Holiday Efforts Bing has been very busy … [Read more...]
SlideShare’s Free Analytics Tool Now Available
Free Analytics Tool Now Offered by SlideShare Slide hosting website SlideShare announced on December 11, 2014, that … [Read more...]
Report: Global Ad Spend to Hit $545B in 2015
ZenithOptimedia: Global Ad Spend to Grow by 5%-6% in the Next Two Years In a press release published by ZenithOptimedia … [Read more...]
Desktop Sales on Cyber Monday 2014 Sets New Record
comScore: Desktop Sales on Cyber Monday 2014 Sets New Record Desktop sales for Cyber Monday this year was one of the … [Read more...]
Time Spent On Mobile Devices Has Surpassed Watching TV in the U.S.
Flurry Report Says Consumers Now Spend More Time on Mobile Devices than Watching TV It seems like only yesterday when … [Read more...]
Cyber Monday 2014 Crushes Last Year’s with Record-Setting Figures
Cyber Monday 2014 Sets a Record for Online Sales; Revenue Up 15.4% Over 2013 Black Friday and Cyber Monday have come … [Read more...]
Facebook Will Surpass YouTube in Video Uploads by End of 2014
Socialbakers: Facebook Video Uploads to Overtake YouTube Uploads by End of 2014 Where have you been uploading your … [Read more...]