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comScore: Facebook Messenger Grows in Audience Penetration

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comScore November 2014 Report: Facebook Messenger Grows in Audience Penetration Facebook’s decision to split its … [Read more...]

Twitter’s “Partner Audiences” Help Advertisers Reach New Customers

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Twitter Unveils “Partner Audiences” to Help Advertisers Reach New and Potential Customers Ad targeting with … [Read more...]

LinkedIn Launches Lead Accelerator to Drive Conversions for Marketers

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LinkedIn Expands its Marketing Solutions Portfolio; Launches Lead Accelerator B2B marketing has become more complicated … [Read more...]

Facebook Gives Thanks to 2M Advertisers by Launching Ads Manager App

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Facebook Gains 2M Advertisers; Rolls out Ads Manager App on iOS If you’ve ever found yourself struggling to open … [Read more...]

Facebook Introduces New Ad Relevance Metrics to Advertisers

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Facebook’s New “Relevance Score” Measures Ad Relevance from 1 to 10 Do you sometimes wonder if your … [Read more...]

Snapchat Tries its Hand at Media with the Launch of Discover

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Snapchat Partners With Media Companies to Launch “Discover” Snapchat is one of the fastest growing social … [Read more...]

Salesforce Offers Best Practices and Actionable Tips

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State of Marketing 2015: Best Practices and Actionable Tips Over the past few days, we’ve been reviewing the … [Read more...]

Twitter Launches New “Quick Promote” Tool Aimed at SMBs

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Twitter Lets Advertisers Boost Exposure for Targeted Tweets with New “Quick Promote” Feature Twitter is … [Read more...]

Facebook Revamps PMD Program; Now Called Facebook Marketing Partners

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  Facebook Overhauls PMD Program; Calls it “Facebook Marketing Partners” Back in October, 2014, … [Read more...]

Deloitte: Facebook Enabled $227bn of Economic Impact Last Year

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Deloitte Report: Facebook Enabled $227bn of Economic Impact and Created 4.5m Jobs in 2014 While Facebook didn’t … [Read more...]

YouTube Turns 10: Celebrate by Watching the Top 10 Marketing Videos

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  Celebrate YouTube's 10th Anniversary by Watching the Top 10 Marketing Videos Ever Published on the … [Read more...]

Facebook’s Share of Clicks from Mobile Up 30.2% in Q4 2014

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Bitly: Facebook’s Share of Social Referrals from Mobile Devices Increased 30.2% in Q4 2014 Facebook isn’t … [Read more...]

Salesforce: Email Marketing is on the Rise

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State of Marketing 2015: 73% of Marketers Say Email is Critical to their Business Marketers are looking for valuable … [Read more...]

Marketers Now Paying More Attention to Customer Satisfaction Metrics

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State of Marketing 2015: Marketers Shift Focus from Traditional Metrics to Metrics that Reflect Customer … [Read more...]

Majority of Marketers to Spend More on Social Marketing in 2015

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70% of Marketers Put Social Media Spending on Top of their Wish List, Says Report The start of a new year is always a … [Read more...]

Facebook Goes Head-to-Head with Foursquare; Launches “Place Tips”

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Facebook to Deliver Location-Based Content with New “Place Tips” Feature Facebook is about to go head-to-head … [Read more...]

The Remarkable Story of Instagram

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Round Lens in a Square Frame: The Remarkable Story of Instagram On July 16, 2010, Kevin Systrom was on vacation in … [Read more...]

Intra-Company Communication Tools Released by LinkedIn

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LinkedIn to Release Intra-Company Communication Tools As the primary social network for professionals, LinkedIn strives … [Read more...]

Twitter Rolls Out Mobile Video Camera and Group Direct Messaging

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Twitter Announces Product Improvements to Enhance User Experience According to last year’s fiscal results, Twitter … [Read more...]

Google Knowledge Graph Gets More Social

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Social Profiles of Brands Can Now Be Seen In Google Knowledge Graph Results Google Search never fails to make … [Read more...]

Facebook Launches Cross-Device Reporting for Facebook Ads

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Facebook’s Cross-Device Reporting Measures Conversions across Devices and in Mobile Apps Facebook is not just the … [Read more...]

GIF Maker Coming to a YouTube Channel Near You

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YouTube Rolls Out Automatic GIF Maker for Videos It looks like YouTube is about to make one of its most requested … [Read more...]