eMarketer: Programmatic Ad Spending Will Grow 137% This Year, Accounting for Almost 50% of the U.S. Digital Display Ad … [Read more...]
Paid Traffic
- Google AdWords (30)
- Bing Ads (10)
Everything you need to know about Paid Traffic on Marketing Digest, delivered weekly.
Paid Traffic
Facebook Beats Google In Mobile Ad Conversions in Q3 2014
Marin Software’s Q3 2014 Benchmark Report Reveals Facebook’s Dominance in Mobile Ad Conversions Facebook … [Read more...]
Majority of Shoppers Still Using Circulars Before In-Store Visits
Survey: Marketing Circulars Still Thriving; Digital Circulars Increasingly Impactful Traditionally, circulars and … [Read more...]
Twitter Extends its Self-Service Ad Platform to SMBs in Australia
SMBs in Australia Can Now Use Twitter’s Self-Service Ad Offerings Small and medium-sized businesses (SMBs) in … [Read more...]
Snapchat Rolling Out First Set of Disappearing Ads Soon
Untargeted, Disappearing Ads Coming Soon to Snapchat With an estimated value of $10 billion, popular photo sharing app … [Read more...]
Twitter Releases New Location Control Features For Native Ads on MoPub
Twitter Improves Native Ad Placements for MoPub; Rolls Out New Location Control Features Twitter has rolled out some … [Read more...]
Bing Ads Launches New Tablet-Related Device Targeting Updates
New Combined Tablet-Desktop Targeting Updates Now Rolling Out in Bing Ads Back in June, Bing Ads announced that a new … [Read more...]
Facebook Offers Local Awareness Ads to SMBs
Local Awareness Ads on Facebook Effectively Target Local Customers; Comes with “Get Directions” and … [Read more...]
Google Launches Automatic Item Updates in AdWords
Google AdWords Now has Automatic Item Updates for PLAs To help advertisers maintain consistent visibility on their … [Read more...]
Google Rolling Out New Ad Formats & Tools to Boost Mobile Advertising
Google to Release New Mobile Ad Formats and Tools in the Coming Months In the coming months, Google will help … [Read more...]
Facebook Officially Launches the new Atlas Solutions
Atlas Rebuilds its Advertising Scheme; Puts Focus on People-Based Marketing Facebook re-launched Atlas Solutions today … [Read more...]
Pinterest to Introduce Conversion Tracking and Audience Targeting
Pinterest Catches up with Facebook and Twitter’s Advancements in Social Media Advertising With Facebook and … [Read more...]
Pinterest to Release New Policy that Aims to Enhance Promoted Pins
Pinterest Will be Making Promoted Pins More Relevant to Users Pinterest has released a preview of its updated Privacy … [Read more...]
Bings Ads Debuts Dynamic Sitelinks
Bing Ads Introduces Dynamic Sitelinks in the U.S. Bing Ads has decided to follow Google AdWords’ lead, as the … [Read more...]
Kantar Media: U.S. Internet Display Ad Spending Grew 6.2% In Q2 2014
Kantar Media: Online Display Ad Spending Increased Largely Due To Budget Raise in Q2 2014 Internet display spending … [Read more...]
Callout Extensions Coming Soon to Google AdWords
Highlight Additional Information about Products or Services on Google AdWords with Callout Extensions Google … [Read more...]
Bing Introduces New Version of Ads Editor with New Features
Bing has just announced the upcoming release of its Ads Editor. Version 10.5 is expected to come with several new … [Read more...]
Google AdWords Gets New Bulk Editing Features
Google announced that they have added new tools to bulk update ads within the AdWords interface. The additional tools … [Read more...]
Bing Ads’ Top Movers Report Helps Advertisers Diagnose Performance Variations
Bing Ads’ newest feature, the Top Movers report, can provide advertisers with the possible causes of the biggest … [Read more...]
Twitter’s New Promoted Video Delivers Richer, More Engaging Content
Twitter’s New Promoted Video Enhances Advertiser Experience Advertisers on Twitter can now use videos to promote … [Read more...]
Bing Ads Launches a Redesigned Opportunities Page
Bing’s Newly-Redesigned Opportunities Page Provides Impact Estimates for Suggested Campaigns Bing Ads has … [Read more...]
AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs
Google AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs Google’s Product Listing Ad … [Read more...]
Google AdWords to Roll Out New ‘Conversions for Optimization’ Setting
In a recent post, Google announced that they will be introducing a new conversion setting for AdWords over the next few … [Read more...]
Report: Global Mobile Ad Revenue Hit 19.3B In 2013
Global mobile advertising revenue nearly doubled its previous year total with 92% growth, according to figures released … [Read more...]
IAB Study Sees Opportunity in Programmatic’s Global Expansion
New Study by IAB & Winterberry Group Sees Opportunity in Programmatic’s Global Expansion Programmatic … [Read more...]
IAB Evaluates In-Feed Sponsored Content Through Consumers’ Perspective
New Study: IAB Evaluates In-Feed Sponsored Content Through the Consumers’ Perspective A comprehensive study … [Read more...]
Google Ad Spend Grows in Q2 2014; Mobile Continues to Dominate
Overall search ad spending in the US grew 23% year-over-year in the second quarter of 2014 after slowing down during the … [Read more...]
New Feature in Google Analytics Premium: Roll-Up Reporting
Google Rolls Out New Feature to Google Analytics Premium: Roll-Up Reporting Google has just rolled out a new feature in … [Read more...]
Key Takeaways from AdGooroo’s Annual Review of Travel and Paid Search
Key Takeaways from AdGooroo's Annual Review of Travel and Paid Search With the unofficial start of the 2014 summer … [Read more...]
Kenshoo Releases Industry Spotlight Report for the Travel Industry
Kenshoo Releases an Insightful Industry Spotlight Report for the Travel and Leisure Industry Kenshoo, a leading … [Read more...]