Redesigned Right-Rail Ads are More Effective than Older Ads, says Facebook Facebook has made a few significant changes … [Read more...]
Paid Traffic
- Google AdWords (30)
- Bing Ads (10)
Everything you need to know about Paid Traffic on Marketing Digest, delivered weekly.
Paid Traffic
Report: Facebook Sees Higher CPM & ROI in 2014
Facebook Marketplace and FBX Gain Huge CPM and ROI Increases on Cyber Monday 2014 Facebook has gone to great lengths to … [Read more...]
U.S. Paid Search Revenue Peaks Over Thanksgiving Weekend
Kenshoo Report: U.S. Retailers Boost Thanksgiving Paid Search Spending; Revenue Increases 34% Over Last … [Read more...]
IAB: Achieving 100% Digital Ad Viewability is Not Yet Possible
IAB Says Digital Ad Viewability Measurement of 100% isn’t Possible Yet; Releases Viewability Guidelines for … [Read more...]
Yahoo’s Mobile Ad Revenue Growth Will Surpass Twitter in 2015
Yahoo Will Experience Large Mobile Ad Revenue Increases in 2015-2016 Yahoo saw some significant increases in its mobile … [Read more...]
Twitter Introduces Tailored Audiences From Mobile Apps
Twitter Now Enables Advertisers to Target Ads Based on Mobile Apps Twitter has begun giving more control to … [Read more...]
Bing Ads Launches New Version of Campaign Planner Tool
Bing Ads Releases Update on Campaign Planner to Help Advertisers Maximize their Holiday Efforts Bing has been very busy … [Read more...]
Facebook Announces New Updates for Better Mobile App Ads this Holiday
Enhance Mobile App Ads Using Facebook’s New Updates & Tips this Holiday Season New devices like smartphones, … [Read more...]
Google Releases Eight DoubleClick Verification Updates
Google Rolls Out Eight New Updates to DoubleClick Verification; Offers More Control to Advertisers Online advertising … [Read more...]
Google Rolls Out Responsive Lightbox Ads to Adwords
Google Makes Responsive Lightbox Ads Available on the AdWords Platform Google announced in a blog post that they are … [Read more...]
Report: Global Ad Spend to Hit $545B in 2015
ZenithOptimedia: Global Ad Spend to Grow by 5%-6% in the Next Two Years In a press release published by ZenithOptimedia … [Read more...]
Google AdWords to Offer Local Forwarding Numbers for Call Extensions
Google Rolls Out Local Forwarding Numbers for Call Extensions in AdWords Businesses that advertise on Google AdWords … [Read more...]
Google’s Aggregate Revenues Grew 20% to $16.5B In Q3 2014
Google’s Q3 2014 Financial Results: Paid Clicks & Traffic Acquisition Costs Move Up, CPCs Drop Despite stiff … [Read more...]
Apple’s iAd Gets Programmatic Buying
Programmatic Buying, Major Partnerships Coming to Apple’s iAd It looks like a new challenger is approaching the … [Read more...]
Google Releases Enhanced Mobile Features in Time for the Holidays
Expanded Product Information & 360 Degree Views Coming to Google Mobile Search As shoppers prepare to line up for … [Read more...]
AdWords Extends Cross-Device Conversion Measurement to Display Ads
Advertisers Gain Greater Insight with New Estimated Cross-device Conversions for Display Ads We live in a multi-screen … [Read more...]
Black Friday News: Google Adds New Mobile Features to Google Shopping
Getting Ready for Black Friday? Google Releases New Mobile Features to Google Shopping With Black Friday just around … [Read more...]
Flexible Bid Strategies for Google AdWords Now Available
Flexible, Strategy-Level Reporting for Google AdWords Now Available Advertisers on Google AdWords have long requested … [Read more...]
Turbocharge Your Social Media Campaigns this Holiday Season
Turbocharged Tips that Will Boost Your Social Media Campaigns this Holiday Season Although it is no older than Web 2.0, … [Read more...]
Google Makes Merchant Promotions Available in 5 Countries
Google Releases Merchant Promotions in Five New Countries Back in 2012, Google launched its Merchant Promotions … [Read more...]
New ‘Ad Mediator’ Feature Now Available on Windows Phones
Microsoft Releases ‘Ad Mediation’ Solution to Help Developers Improve In-App Ad Performance Windows Phone … [Read more...]
Facebook’s News Feed to Focus Less on Promotional Posts
Facebook’s News Feed to Lessen the Organic Reach of Promotional Posts from Pages Facebook announced a change to … [Read more...]
Google’s Latest Test Drives Searchers to Google Shopping Results
Google Looking to Centralize the Shopping Experience A new experiment by Google on their shopping ads could signal a … [Read more...]
Programmatic Video Advertising Platform BrightRoll Acquired by Yahoo
Yahoo Announces Acquisition of BrightRoll—a Leading Programmatic Video Advertising Platform Leading programmatic … [Read more...]
Explicit Mobile Device Targeting On Bing Ads Ends On March 2015
Bing Ads Announces Retirement of Explicit Mobile Device Targeting on March 2015 Starting next year, advertisers can no … [Read more...]
Mobile Accounted for One Third of Global Search Spend in Q3 2014
Report: Mobile’s Global Search Spend Now One Third in Q3 2014 A new report from Covario shows that mobile search … [Read more...]
Instagram Video Ads Starting with Disney & Four Other Brands
First Set of Instagram Video Ads Announced: Expect Disney, Activision, CW, Banana Republic, & Lancome On Your … [Read more...]
Google My Business App Now Includes Review Alerts & Reply Function
Review Alerts & Reply Function Coming to Google My Business App Google is set to bring in some major improvements … [Read more...]
Universal Event Tracking Ensures Better Remarketing & Goal Tracking
Bing Ads Introduces Universal Event Tracking; Replaces Campaign Analytics Bing’s new Universal Event Tracking … [Read more...]
Snapchat Launches Non-Targeted Disappearing Ads
Snapchat Will Be Rolling Out Disappearing Ads to Generate Revenue Starting this weekend, Snapchat will be displaying … [Read more...]