Creative Companies that are Using Snapchat Stories to Build their Brands Snapchat is undeniably one of the fastest … [Read more...]
Paid Traffic
- Google AdWords (30)
- Bing Ads (10)
Everything you need to know about Paid Traffic on Marketing Digest, delivered weekly.
Paid Traffic
63% of Marketers to Increase Native Advertising Budgets in 2015
About Two-Thirds of Marketers Plan to Increase their Native Advertising Budgets in 2015, States ANA With different … [Read more...]
Google AdWords to Move Reach and Frequency Metrics to ‘Campaigns’ Tab
‘Campaigns’ Tab Getting Reach and Frequency Columns, Effective January 28, 2015 Determining a campaign’s … [Read more...]
Microsoft Now Offers Targeted Advertising on MSN Apps
Microsoft Offers Cross-Device Advertising on MSN Apps to 24 Markets MSN has undergone several changes over … [Read more...]
Twitter’s “Partner Audiences” Help Advertisers Reach New Customers
Twitter Unveils “Partner Audiences” to Help Advertisers Reach New and Potential Customers Ad targeting with … [Read more...]
Kenshoo: Paid Search Revenue Increased Across the Americas in Q4 2014
Kenshoo: Ad Spend Rose 16%, Revenue Climbed 24% YoY Across the Americas in Q4 2014 Marketers based in the Americas who … [Read more...]
LinkedIn Launches Lead Accelerator to Drive Conversions for Marketers
LinkedIn Expands its Marketing Solutions Portfolio; Launches Lead Accelerator B2B marketing has become more complicated … [Read more...]
Facebook Gives Thanks to 2M Advertisers by Launching Ads Manager App
Facebook Gains 2M Advertisers; Rolls out Ads Manager App on iOS If you’ve ever found yourself struggling to open … [Read more...]
Facebook Introduces New Ad Relevance Metrics to Advertisers
Facebook’s New “Relevance Score” Measures Ad Relevance from 1 to 10 Do you sometimes wonder if your … [Read more...]
Google AdWords’ Shared Library Retired on February 11, 2015
Google AdWords Shut Down Shared Library on February 11, 2015 For advertisers who handle large accounts on Google … [Read more...]
eMarketer: Mobile App Monetization Models See Major Shift
eMarketer Predicts Major Shift in Mobile App Monetization Models in 2015 Mobile apps have gained considerable traction … [Read more...]
Snapchat Tries its Hand at Media with the Launch of Discover
Snapchat Partners With Media Companies to Launch “Discover” Snapchat is one of the fastest growing social … [Read more...]
Twitter Launches New “Quick Promote” Tool Aimed at SMBs
Twitter Lets Advertisers Boost Exposure for Targeted Tweets with New “Quick Promote” Feature Twitter is … [Read more...]
Report: As Demand for Location Data Grows, Location Accuracy Drops
While Demand for Location Data has Increased, Accuracy has Decreased due to Programmatic Impressions Location-based and … [Read more...]
Google Annual Bad Ads Report: Google Disabled 524M Bad Ads in 2014
Google Says Fight against Bad Ads Continues; Banned More than 524 Million Bad Ads in 2014 In its annual Bad Ads report, … [Read more...]
comScore Introduces Independent Metrics to Programmatic Buying
comScore Pushes for Greater Transparency in Programmatic Buys; Introduces “Trust Profiles” to Media … [Read more...]
iOS Retains Lead in Mobile Ad Revenue despite Competition from Android
2014 Year-end Report: iOS Gains Highest Mobile Ad Revenue despite Android’s Increasing Traffic Lately, the mobile … [Read more...]
New Bing Ads Tool Allows Preview of Bid Changes in Real Time
Advertisers Can Now Preview the Impact of Selected Bid Suggestions in Real Time There are many reasons why ads … [Read more...]
Remarketing on Google Analytics Now Easier with “Instant Activation”
New “Instant Activation” Feature Simplifies Remarketing Set Up on Google Analytics Remarketing seems to be a … [Read more...]
New “Trash Can” Feature Restores Lost Data in Google Analytics
Google Analytics Introduces “Trash Can” to Help Users Recover Lost Data Everybody’s done it at one time … [Read more...]
YP Partners With Tapad to Link Ads Across Multiple Devices
YP Partners With Tapad; Launches New Cross Device Retargeting Product In a world where many people own more than one … [Read more...]
App Install Ads Now Available on Yahoo Gemini
Yahoo Gemini Makes App Install Ads Available It’s Yahoo’s turn to start rolling out app install ads all over … [Read more...]
Online Advertising Fraud: What You Should Know about Digital Bots
Bob or Bot? Advertisers Will Lose $6.3B to Digital Bots in 2015 Revenues derived from online advertising total in the … [Read more...]
Pinterest Acquires Ad Targeting Startup Kosei
Pinterest Buys Startup Kosei to Assist in Ad Targeting While Pinterest has been relatively mum about its 2015 plans, an … [Read more...]
New Twitter Homepage for Logged-Out Visitors in the Works, says Report
Twitter to Offer New Homepage for Logged-Out Visitors as Part of Monetization Strategy Amidst concerns over stagnant … [Read more...]
IAB Report: Online Ad Revenues Hit Record-Breaking $12.4B in Q3 2014
IAB Records $12.4B Aggregate Internet Ad Revenues in Q3 2014 More and more marketers are turning to Internet … [Read more...]
Google’s DoubleClick Announces New Viewability Metrics
Google Makes Viewability Reporting Available on all its Ad Platforms As video continues to gain traction in the lives … [Read more...]
Bing Ads Will No Longer Allow Phone Numbers in Ad Copy
Bing Ads Will No Longer Allow Phone Numbers in Ad Copy; Imposes Call & Location Extensions By the end of January … [Read more...]
Google AdWords Unveils Store Visits Metric
Google AdWords Enhances Estimated Total Conversions with “Store Visits” Metric The increasing amount of time … [Read more...]
Google Introduces New Diagnostics Tab to Google Merchant Center
Google Replaces Data Quality Tab with New Diagnostics Tab in Google Merchant Center Advertisers need to launch … [Read more...]