Remarketing with AdWords has trended gradually upwards over the past five years. Interestingly, according to Google … [Read more...]
Paid Traffic
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Everything you need to know about Paid Traffic on Marketing Digest, delivered weekly.
Google AdWords
Google AdWords
Turbocharge your Way to More Traffic and Customers through PPC
Are you wondering how to get more website visitors? You have just established your local business online. You have a … [Read more...]
Google Ads OR Facebook Ads? Which is Better for Your Business?
Businesses of all sorts are capitalising on the effectiveness of Google AdWords and Facebook Ads as key pieces of their … [Read more...]
Online Marketing News: Techniques for Savvy Marketers on a Budget
Online Marketing News: Techniques for Savvy Marketers on a Budget According to CyberAlert (@CyberAlert), a … [Read more...]
Chrome Begins Pausing Flash Ads by Default to Improve User Experience
Chrome to Begin Pausing Flash Ads by Default to Improve User Experience this September On June 5, 2015, the … [Read more...]
Comprehensive PPC Tips on Mistakes to Avoid When Using Google AdWords
Do you check out the latest PPC news over the Internet to add to your internet marketing knowledge? That’s … [Read more...]
Google AdWords Team Reminds Advertisers to Upgrade their URLs by July 1st, 2015
Google AdWords Team Reminds Advertisers to Upgrade their URLs by July 1st, 2015 On February 9th, 2015, the Google … [Read more...]
Remarketing Lists for Search Ads are Now Paired with Google Analytics
Remarketing Lists for Search Ads are Now Paired with Google Analytics—But Don’t Get too Excited; There … [Read more...]
PPC Tips to Enhance Your Campaigns: 7 Google AdWords Tools to Try
Pay per Click (PPC) advertising through Google AdWords is probably one of the best forms of advertising for small … [Read more...]
Countdown Widget Introduced to Google’s Ad Customizers
Google Ad Customizers Now Include Dynamic Countdown Widget Many people have noticed Google text ads containing … [Read more...]
Google AdWords to Move Reach and Frequency Metrics to ‘Campaigns’ Tab
‘Campaigns’ Tab Getting Reach and Frequency Columns, Effective January 28, 2015 Determining a campaign’s … [Read more...]
Google AdWords’ Shared Library Retired on February 11, 2015
Google AdWords Shut Down Shared Library on February 11, 2015 For advertisers who handle large accounts on Google … [Read more...]
Google Annual Bad Ads Report: Google Disabled 524M Bad Ads in 2014
Google Says Fight against Bad Ads Continues; Banned More than 524 Million Bad Ads in 2014 In its annual Bad Ads report, … [Read more...]
Google AdWords Unveils Store Visits Metric
Google AdWords Enhances Estimated Total Conversions with “Store Visits” Metric The increasing amount of time … [Read more...]
Google Introduces New Diagnostics Tab to Google Merchant Center
Google Replaces Data Quality Tab with New Diagnostics Tab in Google Merchant Center Advertisers need to launch … [Read more...]
Google Rolls Out Responsive Lightbox Ads to Adwords
Google Makes Responsive Lightbox Ads Available on the AdWords Platform Google announced in a blog post that they are … [Read more...]
Google AdWords to Offer Local Forwarding Numbers for Call Extensions
Google Rolls Out Local Forwarding Numbers for Call Extensions in AdWords Businesses that advertise on Google AdWords … [Read more...]
Google Releases Enhanced Mobile Features in Time for the Holidays
Expanded Product Information & 360 Degree Views Coming to Google Mobile Search As shoppers prepare to line up for … [Read more...]
AdWords Extends Cross-Device Conversion Measurement to Display Ads
Advertisers Gain Greater Insight with New Estimated Cross-device Conversions for Display Ads We live in a multi-screen … [Read more...]
Flexible Bid Strategies for Google AdWords Now Available
Flexible, Strategy-Level Reporting for Google AdWords Now Available Advertisers on Google AdWords have long requested … [Read more...]
Google Makes Merchant Promotions Available in 5 Countries
Google Releases Merchant Promotions in Five New Countries Back in 2012, Google launched its Merchant Promotions … [Read more...]
Google My Business App Now Includes Review Alerts & Reply Function
Review Alerts & Reply Function Coming to Google My Business App Google is set to bring in some major improvements … [Read more...]
Facebook Beats Google In Mobile Ad Conversions in Q3 2014
Marin Software’s Q3 2014 Benchmark Report Reveals Facebook’s Dominance in Mobile Ad Conversions Facebook … [Read more...]
Google Launches Automatic Item Updates in AdWords
Google AdWords Now has Automatic Item Updates for PLAs To help advertisers maintain consistent visibility on their … [Read more...]
Google Rolling Out New Ad Formats & Tools to Boost Mobile Advertising
Google to Release New Mobile Ad Formats and Tools in the Coming Months In the coming months, Google will help … [Read more...]
Callout Extensions Coming Soon to Google AdWords
Highlight Additional Information about Products or Services on Google AdWords with Callout Extensions Google … [Read more...]
Google AdWords Gets New Bulk Editing Features
Google announced that they have added new tools to bulk update ads within the AdWords interface. The additional tools … [Read more...]
AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs
Google AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs Google’s Product Listing Ad … [Read more...]
Google AdWords to Roll Out New ‘Conversions for Optimization’ Setting
In a recent post, Google announced that they will be introducing a new conversion setting for AdWords over the next few … [Read more...]
Google Ad Spend Grows in Q2 2014; Mobile Continues to Dominate
Overall search ad spending in the US grew 23% year-over-year in the second quarter of 2014 after slowing down during the … [Read more...]