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Mobile Marketing

Everything you need to know about Mobile Marketing on Marketing Digest, delivered weekly.

Mobile Marketing

Insights, Tools, and Tactics to Ace Mobile Marketing in 2015

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Insights, Tools, and Tactics to Power Your Mobile Marketing Strategy in 2015 It’s hard to imagine that just a … [Read more...]

What’s the April Google update all about?

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Upgrade Your Website Before Google’s Mobile-Friendly Update Kicks in on April 21 There are only a few days left … [Read more...]

InMobi Introduces Mobile Programmatic Audience Buying

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InMobi Teams Up with Rubicon Project to Launch Mobile Programmatic Audience Buying Heads up advertisers! A new method … [Read more...]

Mobile Marketing News Show Need for Presence in the Mobile Marketplace

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With the rise of tablet and smartphone usage, it is surprising that companies still ignore the advantages of using … [Read more...]

Multi-Channel Lead Nurturing: Going Beyond the Inbox

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Lead Nurturing Guide Part 4: Bringing the Power of Nurturing Through Different Channels In the three previous … [Read more...]

Survey Reveals the Top Priorities of Digital Marketers in 2015

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Survey: Cross-Channel Campaigns Remain a Challenge; Mobile Still Not Top Priority of Marketers Most digital marketers … [Read more...]

Yelp Launches Mobile App for Business Owners

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New Yelp for Business Owners App Makes Customer Engagement & Reputation Management Easier Yelp had an average of … [Read more...]

YouTube Introduces New “Cards” Feature to all Desktop & Mobile Users

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New YouTube “Cards” to Eventually Replace Annotations; Arrives on both Desktop & Mobile YouTube … [Read more...]

Arm Yourself for Google’s Mobilegeddon or the Google Mice Update

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Six Informative Articles that Will Prepare You for Google’s “Mobilegeddon” Have you viewed your website … [Read more...]

Google will Kick your Butt if your Site is not Mobile-friendly by April 21st!

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Starting on April 21, 2015, Expect More Mobile-Friendly Sites in Google’s Search Results According to the latest … [Read more...]

comScore: Facebook Messenger Grows in Audience Penetration

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comScore November 2014 Report: Facebook Messenger Grows in Audience Penetration Facebook’s decision to split its … [Read more...]

Microsoft Now Offers Targeted Advertising on MSN Apps

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Microsoft Offers Cross-Device Advertising on MSN Apps to 24 Markets   MSN has undergone several changes over … [Read more...]

Report: Videos on Product Pages Boost AOV & Conversions Rates

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Liveclicker Report: Videos on the Product Page Increase AOV & Conversion Rates Many marketers and retailers are … [Read more...]

Facebook Gives Thanks to 2M Advertisers by Launching Ads Manager App

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Facebook Gains 2M Advertisers; Rolls out Ads Manager App on iOS If you’ve ever found yourself struggling to open … [Read more...]

Mobile Web Usage Has Been Underrated, Says New IAB Study

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IAB Study: Consumer Mobile Usage is Roughly Split Between Apps and the Mobile Web Recent reports from comScore and … [Read more...]

eMarketer: Mobile App Monetization Models See Major Shift

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eMarketer Predicts Major Shift in Mobile App Monetization Models in 2015 Mobile apps have gained considerable traction … [Read more...]

Snapchat Tries its Hand at Media with the Launch of Discover

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Snapchat Partners With Media Companies to Launch “Discover” Snapchat is one of the fastest growing social … [Read more...]

Salesforce Offers Best Practices and Actionable Tips

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State of Marketing 2015: Best Practices and Actionable Tips Over the past few days, we’ve been reviewing the … [Read more...]

Report: As Demand for Location Data Grows, Location Accuracy Drops

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While Demand for Location Data has Increased, Accuracy has Decreased due to Programmatic Impressions Location-based and … [Read more...]

Forrester: 80% of Time Spent on Mobile is Limited to Just Five Apps

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Forrester: Mobile Users Spend Majority of their Time in Just Five Apps Consumers now spend more time on apps in their … [Read more...]

Localytics Reveals Hottest App Marketing Trends for 2015

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Localytics Predicts 2015’s Hottest Trends in App Marketing Apps have made that monumental transition from being … [Read more...]

Facebook’s Share of Clicks from Mobile Up 30.2% in Q4 2014

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Bitly: Facebook’s Share of Social Referrals from Mobile Devices Increased 30.2% in Q4 2014 Facebook isn’t … [Read more...]

Salesforce: Email Marketing is on the Rise

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State of Marketing 2015: 73% of Marketers Say Email is Critical to their Business Marketers are looking for valuable … [Read more...]

Marketers Now Paying More Attention to Customer Satisfaction Metrics

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State of Marketing 2015: Marketers Shift Focus from Traditional Metrics to Metrics that Reflect Customer … [Read more...]

MTV Site Redesign Boosts Mobile Visits and Social Referrals

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Report: MTV Increases Mobile Visits & Social Referrals after Site Redesign With people becoming ever more … [Read more...]

iOS Retains Lead in Mobile Ad Revenue despite Competition from Android

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2014 Year-end Report: iOS Gains Highest Mobile Ad Revenue despite Android’s Increasing Traffic Lately, the mobile … [Read more...]