Twitter Lets Advertisers Boost Exposure for Targeted Tweets with New “Quick Promote” Feature Twitter is … [Read more...]
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Facebook Revamps PMD Program; Now Called Facebook Marketing Partners
Facebook Overhauls PMD Program; Calls it “Facebook Marketing Partners” Back in October, 2014, … [Read more...]
Report: As Demand for Location Data Grows, Location Accuracy Drops
While Demand for Location Data has Increased, Accuracy has Decreased due to Programmatic Impressions Location-based and … [Read more...]
Salesforce Survey: 2015 is the “Year of Mobile”
State of Marketing 2015: Mobile Integration is Vital to Success Mobile usage is predicted to surpass desktop usage this … [Read more...]
Deloitte: Facebook Enabled $227bn of Economic Impact Last Year
Deloitte Report: Facebook Enabled $227bn of Economic Impact and Created 4.5m Jobs in 2014 While Facebook didn’t … [Read more...]
Forrester: 80% of Time Spent on Mobile is Limited to Just Five Apps
Forrester: Mobile Users Spend Majority of their Time in Just Five Apps Consumers now spend more time on apps in their … [Read more...]
Localytics Reveals Hottest App Marketing Trends for 2015
Localytics Predicts 2015’s Hottest Trends in App Marketing Apps have made that monumental transition from being … [Read more...]
Facebook’s Share of Clicks from Mobile Up 30.2% in Q4 2014
Bitly: Facebook’s Share of Social Referrals from Mobile Devices Increased 30.2% in Q4 2014 Facebook isn’t … [Read more...]
Salesforce: Email Marketing is on the Rise
State of Marketing 2015: 73% of Marketers Say Email is Critical to their Business Marketers are looking for valuable … [Read more...]
Marketers Now Paying More Attention to Customer Satisfaction Metrics
State of Marketing 2015: Marketers Shift Focus from Traditional Metrics to Metrics that Reflect Customer … [Read more...]
Trends To Power Up your B2B Content Marketing Strategy for 2015
2015 Content Marketing Trends & Insights for B2B Marketers Content marketing is one of the most significant digital … [Read more...]
Google Annual Bad Ads Report: Google Disabled 524M Bad Ads in 2014
Google Says Fight against Bad Ads Continues; Banned More than 524 Million Bad Ads in 2014 In its annual Bad Ads report, … [Read more...]
comScore Introduces Independent Metrics to Programmatic Buying
comScore Pushes for Greater Transparency in Programmatic Buys; Introduces “Trust Profiles” to Media … [Read more...]
MTV Site Redesign Boosts Mobile Visits and Social Referrals
Report: MTV Increases Mobile Visits & Social Referrals after Site Redesign With people becoming ever more … [Read more...]
iOS Retains Lead in Mobile Ad Revenue despite Competition from Android
2014 Year-end Report: iOS Gains Highest Mobile Ad Revenue despite Android’s Increasing Traffic Lately, the mobile … [Read more...]
New Bing Ads Tool Allows Preview of Bid Changes in Real Time
Advertisers Can Now Preview the Impact of Selected Bid Suggestions in Real Time There are many reasons why ads … [Read more...]
Remarketing on Google Analytics Now Easier with “Instant Activation”
New “Instant Activation” Feature Simplifies Remarketing Set Up on Google Analytics Remarketing seems to be a … [Read more...]
Social Media Customer Service Ranks Low Among Consumers
Study: Consumers Not Satisfied with Social Media Customer Service While various social media platforms help people stay … [Read more...]
Majority of Marketers to Spend More on Social Marketing in 2015
70% of Marketers Put Social Media Spending on Top of their Wish List, Says Report The start of a new year is always a … [Read more...]
New “Trash Can” Feature Restores Lost Data in Google Analytics
Google Analytics Introduces “Trash Can” to Help Users Recover Lost Data Everybody’s done it at one time … [Read more...]
Facebook Goes Head-to-Head with Foursquare; Launches “Place Tips”
Facebook to Deliver Location-Based Content with New “Place Tips” Feature Facebook is about to go head-to-head … [Read more...]
Search Engines Now More Trusted than Traditional Media as News Source
Search Engines Surpass Traditional Media as Most Trusted News Source As search engines become more powerful, more and … [Read more...]
Digital Ads to Account for 25% of Local Media Revenue in 2015
BIA/Kelsey: U.S. Local Media Revenue Will Reach $139B in 2015; Digital to Account for 25% of Total Total local media … [Read more...]
Intra-Company Communication Tools Released by LinkedIn
LinkedIn to Release Intra-Company Communication Tools As the primary social network for professionals, LinkedIn strives … [Read more...]
YP Partners With Tapad to Link Ads Across Multiple Devices
YP Partners With Tapad; Launches New Cross Device Retargeting Product In a world where many people own more than one … [Read more...]
Twitter Rolls Out Mobile Video Camera and Group Direct Messaging
Twitter Announces Product Improvements to Enhance User Experience According to last year’s fiscal results, Twitter … [Read more...]
Facebook Rolls Out Privacy Checkup & More Secure Privacy Settings
Facebook Introduces Privacy Checkup & More Secure Privacy Settings Many Facebook users have expressed concern over … [Read more...]
Google Releases New Crawling Configurations for Locale-Adaptive Pages
New Googlebot Crawler Configurations Now Detect Locale-adaptive Content Viewing sites that adjust its content based on … [Read more...]
LinkedIn Showcases New Homepage Design
LinkedIn’s Redesigned Homepage: A New Dashboard, Keep in Touch Box, and Improved LinkedIn Pulse Back in 2003, … [Read more...]
Google Knowledge Graph Gets More Social
Social Profiles of Brands Can Now Be Seen In Google Knowledge Graph Results Google Search never fails to make … [Read more...]