Content is king, and this has been the general tenor of the digital marketing world this year. Content … [Read more...]
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SEO Tips: Small Businesses Can Go Toe-to-Toe with Big Brands with SEO
In the past, small businesses had to try extra-hard just to keep up with the big brands. While this is still … [Read more...]
Useful Online Marketing News on Debunking Internet Promotion Myths
Although there is a general consensus on what marketing on the Internet is all about, that does not stop certain … [Read more...]
Use Conversion Centered Design to Boost Your Conversion Rates
Landing Pages Aren’t Converting? Harness the Power of Conversion Centered Design Previous posts on … [Read more...]
Reputation Marketing Insights: Why Some Negative PR Become Positive PR
Sacha Baron Cohen’s infamous fictional character, Borat, from the 2012 film of the same title, travels to the U.S. … [Read more...]
Discover Your Potential for Growth and Success in E-Commerce
E-Commerce Business Owners, Discover Your Potential for Growth and Success “On the human chess board … [Read more...]
2015 Predictions on Content Marketing to Watch Out For
Every year brings new trends, especially in the world of content marketing. According to the latest content … [Read more...]
Blue Nile Research: Majority of Search Engine Queries Begin with “How”
Blue Nile Research: 27% of Searchers Use Question Formats, with Most Queries Beginning with … [Read more...]
Ecommerce Marketing News Highlights Impact of Omni-Channel Commerce
The Huffington Post (@HuffingtonPost) contributor and marketing guru Matt Dion (@mattdion) was among the numerous … [Read more...]
Use Closed-Loop Marketing to Demonstrate the ROI of Content
Closed-Loop Marketing: Demonstrating the ROI of Content & Optimizing Marketing Initiatives Inbound … [Read more...]
Razor-Sharp Marketing Ideas: Amazon Fire Video Ad Review
Razor-Sharp Marketing Ideas: Review of the Amazon Fire HD Tablets Video Ads The Product: Amazon Fire … [Read more...]
Online Marketing News Says That Content Marketing is Ever Evolving
It is said that in Internet marketing, content is a thing of constant and rapid change. According to an article from … [Read more...]
Social Marketing Insights: Avoid a Social Media Marketing Fallout
Companies should be careful about their choice of content for social media marketing (SMM). After all, their social … [Read more...]
Local Marketing News: Predictions and Trends That Will Make a Difference in 2015
Local marketing is a great way for small businesses to make their mark and connect with old and new customers in their … [Read more...]
Facebook Video on the Rise, but YouTube Remains the Overall Winner
Report: YouTube Remains King of Video Content Despite Facebook’s Impressive Video Viewership Performance Facebook … [Read more...]
Latest Web Design News: A Quick Look into Google’s “Mobile-friendly Update”
Latest web design news reports have been buzzing since April 21st, and it’s all because of one thing: Google’s … [Read more...]
Four Enduring Truths that Should Drive Your Marketing Plan
Four Enduring Truths that Drive Successful Online Marketing Campaigns Depending on whom you talk to, marketing either … [Read more...]
Study Showcases Adverse Impact of Trademark Bidding on Brands Online
BrandVerity: Brands are Losing Thousands of Visitors from Trademark Bidding; Home Services Firms Most Affected With so … [Read more...]
I’ve got SEO News for you: The Top SEO Trends to Know About for 2015
SEO is extremely dynamic—it’s constantly changing day by day, the latest being Google’s algorithm update … [Read more...]
PPC Insights: The Why and How of Effective Pay-Per-Click Advertising
Since its debut in the late 1990s, pay-per-click (PPC) advertising has become a staple of online marketing. Despite … [Read more...]
Merkle | RKG Examines U.S. Organic Search in Q1 2015
Merkle | RKG’s Digital Marketing Report, Q1 2015, Examines U.S. Organic Search The first quarter of 2015 … [Read more...]
Shift Your Focus to Search Engagement Optimization
Forget about Search Engine Optimization; What You Really Need is Search Engagement Optimization The Internet is … [Read more...]
What Jason Bourne Can Teach Us About Online Marketing
How Jason Bourne and John Boyd Can Guide Your Online Marketing Strategy Now that Google has released the April … [Read more...]
Create a Documented Content Marketing Strategy in 2015
The Importance of Creating a Documented Content Marketing Strategy & Other Useful Tips for 2015 Content marketing … [Read more...]
Report: 86% of Digital Marketers Say Tag Management is Fundamental
Tag Management is Fundamental to Digital Marketing, Says Majority of Marketers Each time a customer visits your site, … [Read more...]
Lack of an Effective Strategy Hinders Marketing Automation Success
Companies Cite Lack of an Effective Strategy as the Most Challenging Obstacle to Marketing Automation Success Marketing … [Read more...]
New Walker Sands Report Examines U.S. Consumers’ Shopping Behavior
Walker Sands’ New Report: U.S. Consumers are Doing More Shopping Online but are Wary of Mobile Payment … [Read more...]
Safeguard Your Brand with Reputation Marketing and Management
Protect Your Brand with Reputation Marketing and Reputation Management Not all that long ago, a company’s … [Read more...]
Google’s Study Shows Mobile’s Role in Consumers’ Path to Purchase
Google’s Landmark Study Showcases Mobile’s Vital Role in Consumers’ Path to Purchase As we approach … [Read more...]
Insights, Tools, and Tactics to Ace Mobile Marketing in 2015
Insights, Tools, and Tactics to Power Your Mobile Marketing Strategy in 2015 It’s hard to imagine that just a … [Read more...]