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Off The Wall

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Off The Wall

Create a Documented Content Marketing Strategy in 2015

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The Importance of Creating a Documented Content Marketing Strategy & Other Useful Tips for 2015 Content marketing … [Read more...]

Report: 86% of Digital Marketers Say Tag Management is Fundamental

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Tag Management is Fundamental to Digital Marketing, Says Majority of Marketers Each time a customer visits your site, … [Read more...]

New Walker Sands Report Examines U.S. Consumers’ Shopping Behavior

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Walker Sands’ New Report: U.S. Consumers are Doing More Shopping Online but are Wary of Mobile Payment … [Read more...]

Choosing the Right Marketing Automation Software for Your Business

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How to Choose the Ideal Marketing Automation Software for Your Business As the channels and methods that constitute … [Read more...]

Google’s Study Shows Mobile’s Role in Consumers’ Path to Purchase

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Google’s Landmark Study Showcases Mobile’s Vital Role in Consumers’ Path to Purchase As we approach … [Read more...]

Insights, Tools, and Tactics to Ace Mobile Marketing in 2015

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Insights, Tools, and Tactics to Power Your Mobile Marketing Strategy in 2015 It’s hard to imagine that just a … [Read more...]

How to Engage B2B Buyers With Your Content

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5 Ways to Make Your Content More Appealing to B2B Buyers Are you a B2B marketer struggling to create engaging content … [Read more...]

Tips to Successfully Measure Your Content Marketing

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Important Metrics to Help You Measure Your Content Marketing Top marketers agree that executing the right content … [Read more...]

Engage your Market More Effectively with Data-Driven Content Marketing

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Data-Driven Content Marketing: The Key to Targeting and Engaging Your Audience in 2015 With more and more consumers … [Read more...]

Creative Brands that are Using Snapchat Stories

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Creative Companies that are Using Snapchat Stories to Build their Brands Snapchat is undeniably one of the fastest … [Read more...]

BrightLocal: 75% of SMBs Believe Internet Marketing is Effective

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BrightLocal Study: 37% of SMBs to Increase Internet Marketing Spend in 2015 Owners of small and medium-sized businesses … [Read more...]

Why Infographics Should be Part of Your Content Marketing in 2015

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Why Infographics Should be Part of Your Content Marketing Strategy in 2015 Marketing experts have dubbed 2015 the … [Read more...]

Mobile Web Usage Has Been Underrated, Says New IAB Study

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IAB Study: Consumer Mobile Usage is Roughly Split Between Apps and the Mobile Web Recent reports from comScore and … [Read more...]

50 Shades of SEO: Exploring the White-Grey-Black Spectrum of SEO

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The 50 Shades of White Hat, Black Hat and Grey Hat SEO “Fifty shades” appears to be all the rage this … [Read more...]

Deloitte: Facebook Enabled $227bn of Economic Impact Last Year

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Deloitte Report: Facebook Enabled $227bn of Economic Impact and Created 4.5m Jobs in 2014 While Facebook didn’t … [Read more...]

Forrester: 80% of Time Spent on Mobile is Limited to Just Five Apps

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Forrester: Mobile Users Spend Majority of their Time in Just Five Apps Consumers now spend more time on apps in their … [Read more...]

YouTube Turns 10: Celebrate by Watching the Top 10 Marketing Videos

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  Celebrate YouTube's 10th Anniversary by Watching the Top 10 Marketing Videos Ever Published on the … [Read more...]

Localytics Reveals Hottest App Marketing Trends for 2015

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Localytics Predicts 2015’s Hottest Trends in App Marketing Apps have made that monumental transition from being … [Read more...]

Facebook’s Share of Clicks from Mobile Up 30.2% in Q4 2014

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Bitly: Facebook’s Share of Social Referrals from Mobile Devices Increased 30.2% in Q4 2014 Facebook isn’t … [Read more...]

Marketers Now Paying More Attention to Customer Satisfaction Metrics

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State of Marketing 2015: Marketers Shift Focus from Traditional Metrics to Metrics that Reflect Customer … [Read more...]

The Remarkable Story of Instagram

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Round Lens in a Square Frame: The Remarkable Story of Instagram On July 16, 2010, Kevin Systrom was on vacation in … [Read more...]

Intra-Company Communication Tools Released by LinkedIn

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LinkedIn to Release Intra-Company Communication Tools As the primary social network for professionals, LinkedIn strives … [Read more...]

Google Releases New Crawling Configurations for Locale-Adaptive Pages

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New Googlebot Crawler Configurations Now Detect Locale-adaptive Content Viewing sites that adjust its content based on … [Read more...]

The State of Content Marketing in 2015: Surveys and Predictions

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The State of Content Marketing: An Overview of the Industry and Predictions for 2015 As traditional marketing is … [Read more...]

GIF Maker Coming to a YouTube Channel Near You

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YouTube Rolls Out Automatic GIF Maker for Videos It looks like YouTube is about to make one of its most requested … [Read more...]

Online Advertising Fraud: What You Should Know about Digital Bots

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Bob or Bot? Advertisers Will Lose $6.3B to Digital Bots in 2015 Revenues derived from online advertising total in the … [Read more...]