Black Friday & Cyber Monday Drive Social Conversations, but it Remains Unclear if Social Conversations Drive … [Read more...]
Conversion
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Conversion
Cyber Monday 2014 Crushes Last Year’s with Record-Setting Figures
Cyber Monday 2014 Sets a Record for Online Sales; Revenue Up 15.4% Over 2013 Black Friday and Cyber Monday have come … [Read more...]
AdWords Extends Cross-Device Conversion Measurement to Display Ads
Advertisers Gain Greater Insight with New Estimated Cross-device Conversions for Display Ads We live in a multi-screen … [Read more...]
Digital Coupons Now Offered to U.S. Twitter Users
Twitter Offers Allow Advertisers to Embed Promotions onto their Tweets Businesses on Twitter will now be able to embed … [Read more...]
Effective Online Video Marketing for B2B Marketers
Video Marketing Strategies for B2B Marketers Who Want to Nurture Leads & Drive Conversions Video has always been an … [Read more...]
Turbocharge Your Social Media Campaigns this Holiday Season
Turbocharged Tips that Will Boost Your Social Media Campaigns this Holiday Season Although it is no older than Web 2.0, … [Read more...]
Google Makes Merchant Promotions Available in 5 Countries
Google Releases Merchant Promotions in Five New Countries Back in 2012, Google launched its Merchant Promotions … [Read more...]
Twitter Releases Small Business Planner for SMBs this Holiday Season
Twitter’s New Small Business Planner Aims to Guide SMBs Marketers know that Twitter is one of the hottest social … [Read more...]
Mobile & Exclusive Incentives are Shaping Holiday Shopping Trends
Online Marketing Trends to Harness this Black Friday & Cyber Monday The holidays are once again upon us, and that … [Read more...]
Universal Event Tracking Ensures Better Remarketing & Goal Tracking
Bing Ads Introduces Universal Event Tracking; Replaces Campaign Analytics Bing’s new Universal Event Tracking … [Read more...]
How to Prepare Your Business for the Holiday Season
2014 Holiday Guide: Practical Tips that Will Help Retailers Prepare for the Holiday Shopping Surge The holiday season … [Read more...]
Facebook Beats Google In Mobile Ad Conversions in Q3 2014
Marin Software’s Q3 2014 Benchmark Report Reveals Facebook’s Dominance in Mobile Ad Conversions Facebook … [Read more...]
Pinterest to Introduce Conversion Tracking and Audience Targeting
Pinterest Catches up with Facebook and Twitter’s Advancements in Social Media Advertising With Facebook and … [Read more...]
Callout Extensions Coming Soon to Google AdWords
Highlight Additional Information about Products or Services on Google AdWords with Callout Extensions Google … [Read more...]
Video Marketing Delivers High Conversion Rates and ROI
Survey: Video Content Marketing Delivers High Conversion Rates & ROI A new survey from video marketing and … [Read more...]
Bing Ads’ Top Movers Report Helps Advertisers Diagnose Performance Variations
Bing Ads’ newest feature, the Top Movers report, can provide advertisers with the possible causes of the biggest … [Read more...]
Bing Ads Launches a Redesigned Opportunities Page
Bing’s Newly-Redesigned Opportunities Page Provides Impact Estimates for Suggested Campaigns Bing Ads has … [Read more...]
AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs
Google AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs Google’s Product Listing Ad … [Read more...]
Google AdWords to Roll Out New ‘Conversions for Optimization’ Setting
In a recent post, Google announced that they will be introducing a new conversion setting for AdWords over the next few … [Read more...]
Google Ad Spend Grows in Q2 2014; Mobile Continues to Dominate
Overall search ad spending in the US grew 23% year-over-year in the second quarter of 2014 after slowing down during the … [Read more...]
New Study Reveals Mobile’s Vital Role in Consumers’ Purchase Decisions
3rd Annual U.S. Mobile Path-to-Purchase Study Reveals How Important Mobile has become to Consumers’ Purchase … [Read more...]
New Feature in Google Analytics Premium: Roll-Up Reporting
Google Rolls Out New Feature to Google Analytics Premium: Roll-Up Reporting Google has just rolled out a new feature in … [Read more...]
Key Takeaways from AdGooroo’s Annual Review of Travel and Paid Search
Key Takeaways from AdGooroo's Annual Review of Travel and Paid Search With the unofficial start of the 2014 summer … [Read more...]
Google’s SEO Recommendations for Websites with Infinite Scrolling
Google’s SEO Recommendations for Websites that Use Infinite Scrolling Site visitors who favor a seamless user … [Read more...]
comScore’s New Study Examines the Growth of M-Commerce in the EU5
As mobile and tablet adoption continues to grow exponentially worldwide, it is only logical that such devices will play … [Read more...]
Kenshoo Releases Industry Spotlight Report for the Travel Industry
Kenshoo Releases an Insightful Industry Spotlight Report for the Travel and Leisure Industry Kenshoo, a leading … [Read more...]
Men are Martians, Women are Venusians: The Different Online Shopping Habits of the Sexes
Most of us have heard of the expression “Men are from Mars, Women are from Venus”. Originally the title of a … [Read more...]
Hey Dummy! Use Pinterest in Your Social Media Marketing Strategy!
Hey Dummy! Try Using Pinterest as Part of Your Social Media Marketing Strategy! The latest craze in the world of social … [Read more...]
Bing’s Duane Forrester Debunks 10 Common SEO Myths
Duane Forrester, Bing’s Senior Product Manager, used the Bing Webmaster Blog to debunk 10 common SEO myths today. … [Read more...]
Twitter’s New Amazon Feature: Use #AmazonCart to Add Items to Cart
Twitter’s New Partnership with Amazon: Use #AmazonCart or #AmazonBasket to Add Items Have you ever seen a tweet … [Read more...]