Lead Nurturing Guide Part 3: The Importance of Lead Definition & Determining Sales-Readiness with a Lead Scoring … [Read more...]
Conversion
Everything you need to know about Conversion on Marketing Digest, delivered weekly.
Conversion Rate Optimization
Conversion Rate Optimization
Twitter’s “Partner Audiences” Help Advertisers Reach New Customers
Twitter Unveils “Partner Audiences” to Help Advertisers Reach New and Potential Customers Ad targeting with … [Read more...]
Report: Videos on Product Pages Boost AOV & Conversions Rates
Liveclicker Report: Videos on the Product Page Increase AOV & Conversion Rates Many marketers and retailers are … [Read more...]
LinkedIn Launches Lead Accelerator to Drive Conversions for Marketers
LinkedIn Expands its Marketing Solutions Portfolio; Launches Lead Accelerator B2B marketing has become more complicated … [Read more...]
Remarketing on Google Analytics Now Easier with “Instant Activation”
New “Instant Activation” Feature Simplifies Remarketing Set Up on Google Analytics Remarketing seems to be a … [Read more...]
Google AdWords Unveils Store Visits Metric
Google AdWords Enhances Estimated Total Conversions with “Store Visits” Metric The increasing amount of time … [Read more...]
How Stores can Harness Showrooming this Holiday Season
How Showrooming can be Harnessed by Brick-and-Mortar Stores this Holiday Season With the holiday season about to reach … [Read more...]
Bing Ads Launches New Version of Campaign Planner Tool
Bing Ads Releases Update on Campaign Planner to Help Advertisers Maximize their Holiday Efforts Bing has been very busy … [Read more...]
AdWords Extends Cross-Device Conversion Measurement to Display Ads
Advertisers Gain Greater Insight with New Estimated Cross-device Conversions for Display Ads We live in a multi-screen … [Read more...]
Callout Extensions Coming Soon to Google AdWords
Highlight Additional Information about Products or Services on Google AdWords with Callout Extensions Google … [Read more...]
Video Marketing Delivers High Conversion Rates and ROI
Survey: Video Content Marketing Delivers High Conversion Rates & ROI A new survey from video marketing and … [Read more...]
AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs
Google AdWords’ New Shopping Campaigns Upgrade Tool Replaces Retiring PLAs Google’s Product Listing Ad … [Read more...]
Google AdWords to Roll Out New ‘Conversions for Optimization’ Setting
In a recent post, Google announced that they will be introducing a new conversion setting for AdWords over the next few … [Read more...]