When Accurate Social Marketing News Aid You for the Bigger Following Businesses that rake in customers make a … [Read more...]
Analytics
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Analytics
Salesforce Marketing Cloud Releases New Instagram Marketing Tools
Salesforce Marketing Cloud Releases New Suite of Instagram Marketing Tools Instagram has come a long way since … [Read more...]
Google Holds 64% of Total U.S. Desktop Search Engine Market Share
Google Continues its Lead in the U.S. Desktop Search Engine Market with 64% Share, comScore Says In its July … [Read more...]
It’s Finally Here—Search Engine Ranking Factors for 2015 Revealed
Moz Reveals Search Engine Ranking Factors for 2015; Still Names Links as Highest Factor for Rankings Internet … [Read more...]
Yahoo Mobile Developer Suite Now has Analytics for the Apple Watch
Yahoo Mobile Developer Suite Now Includes Analytics for the Apple Watch Apple released its much publicized Apple … [Read more...]
Synthesio and DataSift Team Up for a New Audience Analytics Service
Synthesio Announces Partnership with DataSift; Launches a New Audience Analytics Service For brands and … [Read more...]
Content Marketing Tips: Communicating Value through Vital Metrics
In business, CEOs, bosses, clients and the like all have to make decisions. One of the most important of these … [Read more...]
Regalix Examines State of B2B Marketing Metrics & Analytics in 2015
Regalix: 84% of B2B Companies are Investing in Marketing Analytics as it is Vital to Measuring Marketing … [Read more...]
Harnessing the Power of Google Analytics For Your Business
Google Analytics Tips to Help You Keep Track of Your Business’s Online Performance Marketers invest a lot … [Read more...]
Google Launches New Search Analytics Report in Webmaster Tools
Google Will Scrap Webmaster Tool’s “Search Queries” Report in Favor of its New “Search … [Read more...]
Use Closed-Loop Marketing to Demonstrate the ROI of Content
Closed-Loop Marketing: Demonstrating the ROI of Content & Optimizing Marketing Initiatives Inbound … [Read more...]
Merkle | RKG Examines U.S. Organic Search in Q1 2015
Merkle | RKG’s Digital Marketing Report, Q1 2015, Examines U.S. Organic Search The first quarter of 2015 … [Read more...]
Report: 86% of Digital Marketers Say Tag Management is Fundamental
Tag Management is Fundamental to Digital Marketing, Says Majority of Marketers Each time a customer visits your site, … [Read more...]
Lack of an Effective Strategy Hinders Marketing Automation Success
Companies Cite Lack of an Effective Strategy as the Most Challenging Obstacle to Marketing Automation Success Marketing … [Read more...]
G2 Crowd: Sprout Social Named Top Social Media Management Tool
G2 Crowd Report: Sprout Social Named Most Satisfactory Social Media Management Tool by Marketers After lagging … [Read more...]
The Latest PPC Insights Can Help Your Marketing Campaign Get Attention
The Internet is a constantly changing place and this affects many things, especially online marketing campaigns. If you … [Read more...]
Survey Reveals the Top Priorities of Digital Marketers in 2015
Survey: Cross-Channel Campaigns Remain a Challenge; Mobile Still Not Top Priority of Marketers Most digital marketers … [Read more...]
Google Expected to Surpass Facebook in Social Logins by End of 2015
Janrain: Facebook Drops 3% in Social Login Market Share, while Google Surges 6% in Q4 2014 In October 2014, Janrain … [Read more...]
Google AdWords to Move Reach and Frequency Metrics to ‘Campaigns’ Tab
‘Campaigns’ Tab Getting Reach and Frequency Columns, Effective January 28, 2015 Determining a campaign’s … [Read more...]
comScore: Facebook Messenger Grows in Audience Penetration
comScore November 2014 Report: Facebook Messenger Grows in Audience Penetration Facebook’s decision to split its … [Read more...]
Tips for Online Retailers Who Want to Compete with Brick-and-Mortar
Econsultancy: Best Practices for Online Retailers Who Want to Compete with Brick-and-Mortar Stores As online retail and … [Read more...]
BrightLocal: 75% of SMBs Believe Internet Marketing is Effective
BrightLocal Study: 37% of SMBs to Increase Internet Marketing Spend in 2015 Owners of small and medium-sized businesses … [Read more...]
Kenshoo: Paid Search Revenue Increased Across the Americas in Q4 2014
Kenshoo: Ad Spend Rose 16%, Revenue Climbed 24% YoY Across the Americas in Q4 2014 Marketers based in the Americas who … [Read more...]
Mailjet’s New Study Looks at Email Marketing Practices in 2015
Mailjet’s New Study Examines Email Marketing Practices & Outlook for 2015 Though social and mobile are gaining … [Read more...]
Mobile Web Usage Has Been Underrated, Says New IAB Study
IAB Study: Consumer Mobile Usage is Roughly Split Between Apps and the Mobile Web Recent reports from comScore and … [Read more...]
iOS Retains Lead in Mobile Ad Revenue despite Competition from Android
2014 Year-end Report: iOS Gains Highest Mobile Ad Revenue despite Android’s Increasing Traffic Lately, the mobile … [Read more...]
Social Media Customer Service Ranks Low Among Consumers
Study: Consumers Not Satisfied with Social Media Customer Service While various social media platforms help people stay … [Read more...]
Majority of Marketers to Spend More on Social Marketing in 2015
70% of Marketers Put Social Media Spending on Top of their Wish List, Says Report The start of a new year is always a … [Read more...]
Search Engines Now More Trusted than Traditional Media as News Source
Search Engines Surpass Traditional Media as Most Trusted News Source As search engines become more powerful, more and … [Read more...]
Digital Ads to Account for 25% of Local Media Revenue in 2015
BIA/Kelsey: U.S. Local Media Revenue Will Reach $139B in 2015; Digital to Account for 25% of Total Total local media … [Read more...]