With the rise of tablet and smartphone usage, it is surprising that companies still ignore the advantages of using mobile as a platform for sales and promotion. Reading mobile marketing news provided by articles on…

Lately, the mobile advertising market seems to be a tight race between iOS and Android. At the close of 2014, Apple retained its lead in mobile ad revenues, in spite of the increasing mobile ad…

The start of a new year is always a good time for marketers to review their budgets, channels, strategies, metrics, and priorities. Many marketers are increasing their focus and investment in mobile and social, and…

Studies Project Marked Increase in Phablet Sales and Usage Over the Next Few Years Travel to any corner of the globe and you’ll witness how ubiquitous smartphones, tablets, and phablets have become. According to a…

comScore Study: The Mobile Industry is Being Shaped by “the App Majority” Apps—we all know what they are and we use them for a variety of reasons. Just a few years ago, all we had…

New Study: Facebook Helps Small Businesses Turn “Digital Hunters” into Loyal Customers Did you know that Facebook has become a vital marketing tool not just for big brands, but for small businesses as well? Small…