Mobile Marketing News Can Give Tips for Your Social Media Campaigns

Social media marketing is currently one of the more popular marketing approaches. This is because establishing a presence on social media is easy; all you need to do is create a profile on a social media platform and you’re set. The problem is that it isn’t as simple as that; you’ll still need to develop your image to ensure that your increased visibility is to your advantage. Another thing to remember is the increased importance of mobile platforms as a way to browse the Internet.

Apps to Use

One of the important facets of social media marketing is that it can be easily updated. The trouble is if you’re trying to manage multiple profiles. Fortunately, reading mobile marketing news from sites like Marketing Digest can give you an idea on how to handle them. The best way to do so is to use software to help; Business 2 Community (@B2Community) has an article about some mobile apps that can be used for such purpose.

The article outlines five apps that would be a big help to anyone trying to maintain their social media profiles. First, there’s DrumUp. The app searches for content that relates to your business and can help schedule updates to your main profiles. Next, there is the app called Mention to monitor when your brand is being talked about. Third is Facebook Pages Manager that can allow you to manage multiple Facebook pages. Finally, there are two apps that help you look for great content like News Reader and Sparksfly.

Social Media Approaches

The apps are just the beginning though. PR Toolkit (@prnsmallbiz) gives a few mobile marketing tips in a featured article. First, you should tailor your social media profiles for mobile users. Take a look at how your profile looks on your smartphone; does it look good? Many social media platforms use responsive web design, but the layout is just one component. You’ll want content that will look appealing and organized on a smaller screen. Another thing that you can do is to optimize your profile so that mobile users can find you easily. This means providing correct business information, especially your address.

An aspect of social media use that you need to get used to is that updates need to be timed. Did you know that there are peak social media times to post so that you can get maximum exposure? For instance, posting updates in the middle of the night will result in your posts just getting buried by other posts. Finally, you’ll need to constantly monitor your profile’s traffic to see if there are positive results or significant improvement.

Connect with Your Customers

Social media is a great marketing tool. Ensure you’re maximizing it by keeping yourself updated about the latest trends in the field, and implementing effective strategies accordingly.

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Megan Pearson

Community Manager at Marketing Digest

Megan Pearson is a hard-core online marketing consultant and evangelist. She is also passionate about design and fashion. Being part of Marketing Digest allows her to keep track of developments and innovation in the industry.