Lucrative Mobile Marketing Tips: Build Revenue-Generating Native Apps

Mobile devices have drastically changed the way consumers search for and purchase products and services online. Millions of people use their smartphones to access mobile browsers and apps to perform a multitude of tasks—from watching videos and reading books, to shopping and checking social networking accounts.

According to mobile marketing news found in various blogs, apps are now seen as an effective means of reaching out to leads and customers, as well as promote brands. Indeed, marketers are using apps to generate new sources of revenue for their clients.

Generating Revenues and Profits with Mobile Apps

A blog post published on the AppLift blog (@applift), entitled “Are You Making These 9 App Marketing Mistakes?” revealed that the App Store now has over 1.3 million mobile apps for digital consumers to choose from. With that in mind, the post suggested four ways you can develop your app into a profit-generating tool: In App Purchases, Ad Revenue, Subscriptions, and Paid Apps.

In App Purchases involves making the initial installation of the app free, but requiring an internal purchase to open some, if not all, of its most interesting features. If you plan to offer your app completely free, you may invest in Ad Revenue to ensure that it generates revenues for you.

Mostly designed for digital versions of newspapers and magazines, the Subscription method can be a lucrative avenue for publishers. Finally, you can decide to make your program a Paid App, requiring payment on the point of installation.

Build Native Apps that Work Well on the Chosen Platform

In a blog post published on Kissmetrics (@Kissmetrics), entitled “The 5 Biggest Mistakes in Mobile App Marketing,” the writer explained that it’s a common mistake for brands to build a mobile website and then try to pass it off as an app. Following this half-baked approach will communicate to your customers that you don’t truly understand mobile apps.

While building a useful mobile app that works well across carefully chosen platforms can be a daunting task, when done correctly, it can yield many returns for brands.

To get more vital mobile marketing tips, you may visit popular online publications like Marketing Digest, which are filled with insights and takeaways from fellow business owners, professionals, and marketers from various industries.

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Megan Pearson

Community Manager at Marketing Digest

Megan Pearson is a hard-core online marketing consultant and evangelist. She is also passionate about design and fashion. Being part of Marketing Digest allows her to keep track of developments and innovation in the industry.