Business owners have the job of getting noticed in order to attract customers. This is especially true for those that are only starting out and have no real following as of yet. In order to remedy this, they turn to online marketing which has helped out many businesses big and small. One thing often overlooked by them, however, is local marketing.
One of the biggest myths regarding online marketing in general is that there is no need for a web presence if the business isn’t selling online. According to recent online local marketing news by Kabbage (@KabbageInc), “With 70% of mobile searches leading to online action and 50% of those leading to action, you need to be online.” Local businesses, in particular, need an online presence to increase the frequency of in-store sales and to raise awareness regarding the business.
Part of having an online presence means being on social media. Coincidentally, an article on SearchEngineLand.com describes another myth: that Facebook and/or Twitter is not going to be helpful for businesses of certain types. While it’s true that some businesses are able to attract more customers online, it is still imperative nowadays to be on social networks no matter the business. Even if you’re not actively connecting with customers, it is still helpful in terms of online reputation. Millions of users are on social networks and they will find the business and see what content that they are posting.
While it may feel necessary, the targeted keyword does not have to be included in the domain name, especially for local search. When it comes to the domain name, the important thing is to make it short and memorable so that customers are able to find the business easily. Around half of the search referral traffic is brand name searches, so the best course of action is usually to focus the domain on the name of the business.
It doesn’t matter if the business has a nationwide target; it is still essential to invest in local marketing. Those who need more sound local marketing tips can get them from sources such as Marketing Digest (@mktgdigest), which tracks down all the latest news and developments that go on in the online marketing world.
Mary Borse
