LinkedIn has been releasing more features to help users get the most out of its service. In early 2014, the company released its own blogging tool to let users publish their own posts. Since its launch, over one million posts have been published, all containing the unique insights and experience-based wisdom of professionals.
The tool, however, was only limited to users in the United States, which is why LinkedIn announced on January 7, 2015, that it would now be expanding its blogging platform to English-speaking users outside the country.
With a user base of more than 330 million and an average of 40,000 posts published each week, LinkedIn sees the expansion of its blogging tool as a big step towards its goal of getting professionals around the world to share their insights. To avoid simple status posts or sharing of links like one would do on Facebook, LinkedIn instead created a powerful way to publish content that can underscore [members] expertise in their respective fields, extend their professional reputations beyond LinkedIn, and have valuable conversations.
Previously, only selected and higher ranked usersor Influencerswere allowed to publish content on LinkedIn, before expanding on a somewhat minimal scale to allow only users from the United States to publish content.
The expansion of LinkedIns blogging tool comes soon after the announcement that the company had upgraded its search engine to be much faster and tailored to user information for more relevant results. With these two significant changes, it seems that LinkedIn wants to enter 2015 in a major way by setting a precedent on whats to come for the rest of the year. Despite the new expansion applying to English-speaking countries only, LinkedIn says this already accounts for over 230 million people on its website.
LinkedIn also said that its publishing platform would soon offer support for other languages in the coming months to benefit the rest of its members.
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