Latest web design news reports have been buzzing since April 21st, and it’s all because of one thing: Google’s so-called “Mobilegeddon”, or “Google Mice” algorithm update. What is it about, and why is it important?
If you’re a business owner in the current era, you might have probably heard about the growing popularity of mobile-optimized websites. Well, the biggest search engine in the world is now looking to promote them via significant changes made to its mobile search algorithm. According to the article Are The Fortune 500 Ready For Mobile Search? on TechCrunch.com (@TechCrunch), Google’s latest move makes a lot of sense—mobile penetration rates have proven that more people are accessing the web through mobile devices nowadays.
Otherwise known as responsive web design, mobile optimization, as the Huffington Post (HuffingtonPost) article 7 Web Design Trends You’ll See In 2015 puts it, is one of the latest trends in web design circles. It allows a website to shift sizes seamlessly without compromising quality or viewer experience, no matter which device is being used to view it. However, the article also puts that while mobile optimization is considered a trend, it’s technically more of a “requirement” nowadays for businesses who want to be found online.
Why is it considered more of a mandate in the first place? Here are a few reasons for you to join the “Mobilegeddon.”
Mobile Users Behave Differently
Unlike their desktop-using counterparts, mobile users have different objectives and have the tendency to want information in quick, easily comprehensible bits. It has been reported that mobile purchases are typically born out of impulse, and that mobile users pay more money for each purchase than desktop users.
Mobile Gets Traffic
Recent web design insights on sites such as Marketing Digest (@mktgdigest) have proven that mobile gets traffic—a lot of it. 56 percent of American adults have a smartphone (with 63 percent of those owners using their phones to browse the web), while 34 percent own a tablet computer. Looking at a wider angle, there’s roughly 1.2 billion people all over the world who browse the web using their mobile devices, equating to about 25 percent of all web searches. Just imagine the amount of opportunities you’ll miss out on without a mobile-friendly site.
People Hate a Bad Mobile Experience
Simply put, a company’s brand can be tarnished by a bad mobile browsing experience. Given how ubiquitous mobile devices have become in the past decade, it is understandable that users will expect a near-flawless mobile experience. Companies would do well to take note of today’s consumers’ mobile behavior if they want to engage them in their business.
Megan Pearson
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