Great Web Design Insights: Three Benefits of Responsive Web Design

Responsive web design has become vital to brands and businesses that want to maintain a strong online presence. In their article “7 Business Advantages of Responsive Web Design,” TheByte9.com (@thebyte9) team described responsive web design as “a web design and development technique that creates a site or system that reacts to the size of a user’s screen.” Essentially, this practice improves user experience when the site is being accessed on a smartphone or tablet.

The main driving factors for the implementation of responsive web design are changes in consumer online browsing habits, as well as changes in consumer buying habits. These days, ranking first on the search results for a keyword isn’t the only thing that matters, as search results change based on context, the user’s location, and the device being used.

According to an article by Julien Renaud of Versio2.com (@Versio2), entitled “Business Benefits of a Responsive Website,” 40% of people will choose a different search result if the first one is not mobile-friendly.

While this data should encourage the majority of webmasters to shift to more mobile-friendly designs, only a meager 11% of all websites were found to be responsive during a survey conducted last April. Fortunately, Marketing Digest offers up-to-date web design insights to help readers gain a deeper understanding of responsive web design.

Listed below are the three key benefits of responsive websites for brands and businesses:

Better Online Visibility

With Google’s latest update giving preference to mobile-friendly websites, responsive web design has become a more urgent priority for webmasters. If your website is identified as “mobile-friendly,” it can garner better rankings on the SERPs. You could also extend your reach to consumers who interact with brands or weigh purchase decisions using their mobile devices.

Improved Conversions and Sales

Your mobile-based leads and customers would have a better user experience if your web pages loaded faster and if the site’s elements adjusted seamlessly to their screen sizes. The improved customer engagement is instrumental to getting more conversions and sales through your website.

Cost Efficiency

Traditionally, mobile sites were generated and coded after the desktop site and handled separately (which takes more money, time, and effort to produce and maintain). The data from the mobile site would also have to be independently gathered for analytic reports. This is why the most practical benefit of adopting responsive web design right from the start is cost savings.
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