Google Replaces Data Quality Tab with New Diagnostics Tab in Google Merchant Center

Advertisers need to launch successful Product Listing Ads this holiday season if they want to end the year with a bang. However, different issues with product data may prevent this crucial information from being shown to online shoppers.

To help advertisers on Google AdWords prepare their Shopping campaigns for the holiday season, Google released a new feature to Google Merchant Center on November 19, 2014. Known as the Diagnostics tab, this new feature is designed to identify issues with advertisers’ product data, “making it easier and faster to prioritize key issues and get [their] products online.” [See Figure 1]

Figure 1 (Source: Inside AdWords Blog)

Google announced the new feature in a blog post, stating:

The Diagnostics tab provides consolidated issue reporting for your Merchant Center account, feeds, and items. Through this tab, which replaces the Data Quality tab, you gain better insight into the health of your product data, making it easier and faster to prioritize key issues and get your products online.

Because of the Diagnostics tab’s efficient structure, advertisers can now easily detect errors and warnings on their product feeds, as well as their items. Moreover, this tab offers advertisers a historic overview of item eligibility status, which helps them identify and “investigate changes that have caused recent item disapprovals”.

Other new reporting tools include downloadable reports and traffic and impact metrics. Downloadable reports contain all affected items and explicitly list down their reasons for disapproval. Traffic and impact metrics, on the other hand, help advertisers quantify how many items are currently being impacted by specific issues.

To help advertisers prioritize and resolve these issues, the tab’s account, feed, and item sections are arranged by severity into notifications, warnings, and errors. Once a campaign is affected by an error, AdWords advises users to resolve it immediately so that their products can once again appear on Google’s search results.

Check out the Google Merchant Center Help section to view more information about the Diagnostics tab.

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