Google Continues its Lead in the U.S. Desktop Search Engine Market with 64% Share, comScore Says

In its July analysis of U.S. desktop search engine rankings, comScore (@comScore) revealed Google’s continuous dominance of the explicit core search market.

comScore released its monthly analysis of the U.S. Desktop Search Engine Market on August 14, 2015, and found that Google sites still lead the search market with 64% market share. Although Google’s market share remained stable with 0% change since the previous month, it’s notable that its share is down from 67.6% between May and June in 2014. [See Figure 1]

comscore-july-2015-explicit-core-search-share

Figure 1 (Source: comScore)

Following Google are Microsoft sites, which, when combined with search partner Yahoo, make up 33% of the total explicit core search market. Ask Network accounted for almost 2% of explicit core searches, trailed closely by AOL, Inc. with a steady 1.2% market share.

When it comes to the actual number of searches conducted, a total of 17.7 billion explicit core searches were made in July. At the top spot is Google with 11.3 billion (up 1% from the June results), followed by Microsoft and Yahoo sites with an accumulated 5.8 billion searches. [See Figure 2]

comscore-july-2015-explicit-core-search-query

Figure 2 (Source: comScore)

With a total of 313 million (up 4%) of searches conducted, Ask Network ranked fourth, while AOL, Inc. slipped to the fifth spot with 206 million (up 2%).

While Google maintains its lead in search market share, it remains to be seen how Microsoft sites, particularly Bing, will fare in the coming months, especially now that the search agreement between Yahoo and the company has been somewhat revised.

AOL, on the other hand, will soon be part of Microsoft too. “Beginning January 1st, 2016 Bing will become the exclusive provider of search and search advertising services across AOL properties,” Bing announced. This will give Microsoft more opportunity to vie with Google in terms of total U.S desktop search volume come 2016.

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Paul Stinemetz

President at Paul Stinemetz, Inc.

Paul Stinemetz is the founder Paul Stinemetz, Inc., a consultancy focusing on the needs of digital marketing agencies.

Paul is also the founder of Endlessrise and the Advanced Marketers Institute.

Paul Stinemetz was the first person to found a digital marketing agency that was 100% exclusively dedicated to only servicing marketing agencies on a white label basis. This company was called Endlessrise and was founded in 2008. Over the next 8 years Paul held true to his word and never accepted a retail client and made it possible for thousands of marketing companies to efficiently grow their retail digital marketing firms with low overhead, affordable service costs and elite leadership and coaching.

Paul not only led this industry but became known as one of the top marketing agency coaches. He went on to build one of the largest marketing platforms in the world and build an elite overseas operational marketing team.

Through his years of experience working hand in hand with small to large marketing agencies, Paul has spent the majority of his professional career building services, specialized operations, software, marketing material and coaching programs to help digital marketing agencies succeed.

Paul stands out as a unique consultant of his caliber and is unparalleled as a marketing agency consultant.

Paul is also the founder and current president of Advanced Marketers Institute, an educational platform that trains marketers on how to establish a consultancy based marketing company and intricate instruction on best consulting practices.

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