Marketing Digest

Google Domains Now Available in the United States

Google Domains No Longer Invite-Only; Now Available in the US

Google has reached another milestone by becoming an official domain registrar in the United States. Introduced back in June 2014 as an invite-only service to a small group of people, Google Domains was developed in order to help small businesses have a basic online presence through a website.
As Google’s research at the time saw that 55% of SMBs did not have a website where they could be found, they decided to explore ways to help SMBs online, starting with having a domain name that would lead to a website.

Starting at $12 per year for domain registration, business owners can secure their name online along with over 80 top-level domains (TLDs) to choose from. While the standard “.com” and “.net” can still be chosen, some may want to add a little flair to their online presence by choosing something that reflects their business like “.shoes” or “.bike” instead.

Google also says that registered users will be entitled to the following features free of charge:

Because Google Domains was primarily established as a service to help small businesses gain more exposure, the company has also enlisted the help of website building providers such as Blogger, Squarespace, Weebly, and Shopify to assist business owners in adding more substance to the domains they’ve secured. These providers are known for making visually appealing websites on platforms that are easy to use, which could be a very helpful asset for business owners who have no knowledge of web design.

With these features already put into play, it looks like Google is positioning itself to compete with other domain registrar services like GoDaddy and Hover. As of press time, Google has not elaborated on expanding Domains to international markets, so it’s certainly possible that more features are still to come later in the year.

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