Google AdWords Shut Down Shared Library on February 11, 2015

For advertisers who handle large accounts on Google AdWords, it can be a struggle to make individual changes to a number of ads without the aid of a single editing tool. These issues were solved with the introduction of Shared Library and tools such as bulk editing.

As Google’s aim is to introduce more improvements that will help advertisers manage multiple or large accounts seamlessly, it recently announced the removal of the AdWords Shared library from its list of features. The announcement was made on January 16, 2015.

“Starting on February 11th, 2015, you will no longer be able to share ads across multiple ad groups or campaigns using the Shared library,” stated the announcement. Google’s aim in removing the Shared Library is “to simplify campaign management,” which means omitting features that were made redundant by new features like Business Data section and Ad Customizers.

AdWords Shared Library was introduced to advertisers to enable the sharing of ads, along with other items and settings, across multiple ad groups and campaigns. However, when Google launched its “Tools for the Power User,” its functions overlapped with the main purpose of the Shared Library.

Fortunately, advertisers will not be required to make adjustments to their accounts as a result of this change. Instead, Google now offers more “effective ways to create and optimize ads at scale.”

Google explains:

Ads within your Shared library will be copied to all the ad groups they were originally shared with and will retain their performance history. If you use AdWords Editor or the AdWords API, we recommend re-syncing your accounts after February 11th, 2015, to ensure the most up-to-date lists of ads.

To learn more about these recent enhancements, visit Google AdWords Support.

Contact Google AdWords for questions regarding the announcement.

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