Google AdWords Gets New Bulk Editing Features

Google announced that they have added new tools to bulk update ads within the AdWords interface. The additional tools are aimed at helping online advertisers update settings across campaigns “in just a few clicks.” This means that advertisers are now allowed to do three major things:

Filter for campaigns targeting a specific location.
Update multiple campaigns with a new targeted location.
Adjust settings such as language, campaign end dates, and ad rotation.

“Let’s say you’ve just extended your business operations to Mexico, and would like all of your US campaigns to target Mexico as well. You can filter to quickly find all of your campaigns targeting the US, so you can add Mexico as an additional location to those campaigns with just a few clicks.” [See Figure 1]

Figure 1

Here are the steps needed to access the tool:

Sign in to your AdWords account
Click the Campaigns tab at the top
Click the Settings sub-tab
Check the box next to the campaigns you want to edit
From the Edit menu, select the attribute that you want to change
Specify your changes in the box that appears
Finalize your action by clicking Make changes

However, some users have expressed their concern that this new update may soon be the end of the AdWords Editor. To address this, Matt Lawson, Google’s Director of Performance Ads Marketing, released a statement on the issue during a live chat on Twitter:

We’re committed to the success of our advertisers and AdWords Editor is very much a part of that. We have some big updates coming soon that we know will get people excited. Let’s just say “demise” is the last word I’d use to describe one of our favorite tools.

More about the latest bulk editing tools of Google AdWords can be found here. Additional inquiries can be found in the AdWords Help Center.

What do you think of the new bulk editing features of AdWords? Let us know your opinions by leaving a comment below.

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